Summary of the Content Manager (AI) job at Gogoprint Pte. Ltd.

About Gogoprint 

Gogoprint is South East Asia’s #1 online printing company. We are active in Thailand, Singapore and Malaysia, and are looking for dynamic and driven individuals to help grow the business!

• Our vision is to make printing easy and frictionless for all businesses in Asia Pacific, by moving the massive US$ 81bn printing industry online

• Now operating in 3 countries (Thailand, Malaysia & Singapore) 

• International team of 75+ people

The Role

The core mandate is to build, prove and run an AI-driven content workflow (video generation + repurposing/recombining our existing library), while keeping our scalable KOL flow running and being able to coordinate classic shoots/freelancers when activated. You'll work closely with the people running our paid social ads, since content and ad performance are two sides of the same coin.

Key Responsibilities

• AI content production — the core [~50%]: build and document a repeatable workflow for AI video + static content (Higgsfield and whatever's best-in-class); produce a steady volume of ad creative and test variants; repurpose existing footage and top performers into new outputs. Workflow must be reproducible by a bigger team, not locked in one head.

• KOL / influencer [~30%]: run the flow end-to-end — outreach, sponsorship, briefing, light coordination, steady content stream.

• Classic content, as activated [~20%]: brief and coordinate freelance editors/designers, manage shoots when we run them, keep the content library organised and reusable.

• Performance & testing: treat content as ad creative — run structured tests with the performance team and SM agency, judge by cost-per-result not opinion, track cost and performance per output.

• Brand & quality: hold a consistent baseline quality bar and brand voice so volume never means mediocrity.

Requirements

• Genuinely AI-native — you live in AI content tools daily, are fluent in prompting and chaining tools, and have built workflows (not just "used ChatGPT"); a hands-on AI content portfolio is a major plus

• Bias to ship — you're comfortable at ~80%, iterate fast, and treat output as testable not precious

• Systems & cadence — you bring structure, rhythm and throughput; you're organised and reliable

• Proven ability to manage traditional content production end-to-end — you can plan, shoot and edit, working with freelancers; you're not an AI purist who refuses non-AI work

• Strategic & creative insight — you can drive a 1–2 month content funnel and generate strong testable content ideas; you protect brand voice while pushing fresh concepts

• Social media (hyper)fluency & customer understanding — you're deeply tuned into TikTok/IG/FB trends and formats, with strong intuition for the Thai (and eventually wider SEA) customer

• Performance-minded — you understand content exists to drive ad results and you care about the numbers

• You're a Thai national with strong English proficiency

• E-commerce / brand experience ideal — with a strong focus on ad creative