Summary of the Social Media and Content Manager job at expocentric

🌟 Are you a hands‑on content creator who thrives in live, fast‑moving environments?

Expo Centric is looking for a Social Media Content Creator who can capture real stories from the ground, turn them into compelling content, and drive meaningful engagement across our channels.

This role is perfect for someone who’s passionate about content creation, storytelling, and brand growth, and wants to directly shape how our work is seen by clients and the broader industry.

At Expo Centric, every role helps build extraordinary brand experiences. We live by the values of Courage, Curiosity, Selflessness, Judgement, and Communication, and we’re excited to welcome someone who embodies these every day.

🎥 See what we do:
https://www.youtube.com/watch?v=7yKFWj_8e3Q
https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s

🔍 What You’ll Do
📸 Content Creation & Capture

• Capture high‑quality photo & video content at exhibitions, installs, events, and behind‑the‑scenes moments.
  
• Film and edit short‑form content for Reels, Stories, Shorts, and carousels.
  
• Direct simple shoots when required to ensure clear, usable outputs.
  

✍️ Copywriting & Storytelling

• Write clear, engaging captions, hooks, and CTAs tailored for each platform.
  
• Maintain and evolve Expo Centric’s tone of voice across channels.
  

📲 Channel Management

• Own daily management of all social channels: scheduling, publishing, optimisation.
  
• Respond to comments & messages professionally and on‑brand.
  
• Apply sound judgement to platform trends and audience engagement.
  
  

📈 Strategy & Performance

• Plan monthly content calendars aligned with business priorities.
• Track meaningful metrics (not vanity metrics!) and report insights.
  
• Collaborate with marketing, design, and leadership to improve content effectiveness.
  
  

✅ What You Bring

• 3+ years of social media and content experience with ownership of brand channels.
• Confidence shooting content on‑site using phone and/or camera.
• Strong copywriting and ability to work independently.
  
• Familiarity with editing tools, content workflows, and performance reporting.
  
• B2B or built‑environment experience is a bonus but not required.
  

🌠 Why Join Expo Centric?

• Work with a dynamic cross‑border team creating high‑impact brand experiences.
  
• Operate in a values‑driven environment with clear processes and support.
  
• Access mentoring from senior leaders and strong growth pathways.
  
• See your content directly influence brand reputation and inbound enquiries.
  

🚀 Ready to Apply?
Submit your CV and a short cover letter explaining why you’re the right fit.
Expo Centric is an equal opportunity employer and values diversity and inclusion.

🌐 www.expocentric.com.au