Summary of the Content Manager job at Better Collective A/S

As a Content Writer, your key objectives will be the writing, editing and optimisation of high-class betting content for one of our top-owned sports betting sites. Working with the team in London in a hybrid role, you will become part of a highly skilled and dedicated team, mainly working primarily on the UK and other English markets, trying to cater to various user groups in the broad field of sports betting and the iGaming industry.

Working with the team in our dynamic London office in Farringdon, you will become part of a highly skilled and dedicated team, trying to cater to various user groups in the broad field of sports betting and the iGaming industry.

We believe that great SEO content isn’t content that features the most keywords, but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

WHAT DOES THIS JOB OFFER YOU

• The opportunity to combine your ambition to advance your content skills with your passion for sports

• High-degree of ownership and responsibility in work

• The ability to work in a company with in-house content writers who are experts in their field

• Daily working life in a dynamic, welcoming, inclusive and highly international work environment

• A minimum of two days in the office, providing a good blend of collaboration and the flexibility of working from home

• Great work-life balance - 30 days annual leave, not including bank holidays

• Private health and dental insurance, income protection and life assurance 

• £35 per month towards broadband costs 

• Enhanced Pension plan 

• Regular social fun activities

AS OUR CONTENT WRITER/EDITOR YOU WILL

• Write and edit informative and engaging sports and betting related content for our owned assets, such as reviews for sports betting sites

• Work closely with the SEO manager to ensure the content is optimised for search engines

• Edit and improve existing content while still performing well on Google

• Edit and optimise sports betting tips articles for the news sections, about a wide range of sports

• Help to ensure all content, including relevant betting offers, is up to date, accurate and fully compliant

• Be goal oriented and work in a team that hit dedicated KPIs and user metrics

Requirements

OUR IDEAL CANDIDATE

• Is someone with at least 1 year of experience in a similar role

• Has experience using a content management system

• Is passionate about sport and has knowledge of popular UK sports including football and horse racing. Knowledge or willingness to research popular US & Canada sports (NFL, NBA, NHL etc.)

• Is someone with knowledge of SEO and can apply best practice to produce content that performs well in organic search

• Can write and edit content to satisfy the needs of a target audience who are looking to bet 

• Has some betting experience or knowledge of the betting industry

• Has a keen eye for detail, willing to learn and has a proactive attitude

• Takes pride in their work and is determined to reach goals

• Willing to embrace AI to improve content and web page performance

We would also welcome applications if you satisfy most but not all of the above criteria. 

APPLICATION DEADLINE

Does this sound appealing? We look forward to hearing from you and will be accepting applications until 31st August 2026. Please attach your CV and a cover letter.

All applications will be processed continuously until we find the perfect candidate. Only applications submitted through our “Apply Now” function will be considered and evaluated. Expected starting date: ASAP

Please note we are not considering applications from remote workers.

THE BUSINESS

We are a global sports media group headquartered in Copenhagen, with 20+ offices around the world and more than 1400+ employees. 

With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. 

For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

EQUAL OPPORTUNITY EMPLOYER 

We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends. 

We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.

ANY QUESTIONS?
If you have any questions about this position, please feel free to write to arepond@bettercollective.com for the attention of Ewan Lavender - Content Lead Affiliate Sites. Please do not send applications to this account, only inquiries.