Summary of the Community Manager job at H&M Group

Job Description

WHAT YOU’LL DO
As Community Manager, you’ll play a key role in growing, nurturing and engaging H&M’s online community across social and digital channels. You’ll act as the brand’s voice in the social conversation, creating meaningful interactions that strengthen relationships with our audiences and build long-term brand affinity.

In this role, you will:

• Manage day-to-day community engagement across social media platforms and digital channels, ensuring timely, relevant and authentic interactions.
   
• Monitor conversations, trends and cultural moments, identifying opportunities for the brand to actively participate in relevant discussions.
   
• Develop and maintain a consistent brand voice that reflects H&M’s identity and values across all community interactions.
   
• Provide community insights and audience feedback to internal stakeholders, helping shape content, campaigns and customer experiences.
   
• Use sentiment analysis tools and performance data to optimise engagement strategies and improve audience experiences.
   
• Collaborate closely with other marketing teams and customer service to ensure a seamless and consistent customer journey.
   
• Contribute to H&M’s social-first marketing ambition by identifying innovative ways to strengthen community relationships, increase engagement and drive brand loyalty.

WHO YOU’LL WORK WITH
You’ll be part of a dynamic social marketing team, collaborating closely with colleagues across Creative, Customer Service, Marketing, Communications and Analytics. Together, you’ll ensure that the voice of our customers and communities is reflected in everything we do, while creating engaging and relevant experiences across our digital ecosystem.

WHO YOU ARE

We are looking for people with…

• 3-5 years’ experience managing online communities and social media engagement, ideally within a global consumer-facing fashion retail, lifestyle or brand.
   
• A strong understanding of social media platforms, online culture and digital consumer behaviours.
   
• Experience using social listening, sentiment analysis and community management tools.
   
• Excellent written communication skills with the ability to adapt tone and messaging to different audiences while maintaining a consistent brand voice.
   
• The ability to analyse engagement data and translate insights into actionable recommendations.
   
• Strong stakeholder management and collaboration skills across cross-functional teams.

And people who are…

• Naturally curious about culture, trends and emerging social behaviours.
   
• Creative, proactive and confident in identifying opportunities for real-time engagement.
   
• Organised and detail-oriented, with the ability to manage multiple conversations and priorities simultaneously.
   
• Customer-centric and passionate about building meaningful relationships with communities.
   
• Adaptable, growth-minded and excited by an ever-changing digital landscape.
   
• Collaborative team players who enjoy working in a fast-paced, international environment.

WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 

In this role, you'll have the opportunity to shape how one of the world's most recognised fashion brands connects with its audiences every day. You'll work at the intersection of culture, creativity and customer engagement, helping drive H&M’s social-first transformation while collaborating with talented colleagues from around the world.

JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.

Interviews will start from August, but please apply now.