Summary of the Brand Marketing Manager (f/m/d) job at Trusted Shops SE (DE)

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe. Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Home of our Brand Marketing function is the Marketing Department, where we build a distinctive, relevant, and trusted brand across internal and external touchpoints. As Brand Marketing Manager, you will turn our brand strategy and positioning into high-impact campaigns, partnerships, and activations that strengthen brand recognition, credibility, and long-term equity.

Working closely with Creative, Content, Product Marketing, Communications, Sales, and external partners, you will lead integrated initiatives from strategy to execution. You will also enable internal teams to communicate and represent the Trusted Shops brand consistently across markets, channels, and customer interactions.

To join our Marketing, we are looking for a:

Brand Marketing Manager (f/m/d)

Cologne (hybrid) or Berlin (remote) | Permanent Contract Part-time

Please note that only applications in English will be taken into consideration.

Tasks

• Integrated Brand Campaigns: Develop and lead integrated 360-degree brand campaigns from strategy to execution across multiple channels. Align creative concepts, messaging, activation, and performance to achieve measurable brand impact.

• Brand Strategy & Storytelling: Translate brand positioning into compelling narratives, campaigns, and activations that strengthen brand recognition, differentiation, relevance, and long-term brand equity.

• Co-Branding & Partnerships: Build and manage strategic co-branding and partner marketing initiatives. Develop scalable collaboration formats that increase reach, credibility, visibility, and mutual value.

• Brand Governance & Internal Enablement: Ensure the consistent application of brand positioning, messaging, and identity across teams. Create practical guidance and enable internal stakeholders to represent the brand confidently and consistently.

• Cross-Functional Campaign Leadership: Coordinate internal teams, agencies, and external partners to deliver high-quality campaigns on time and to a consistent standard. Use performance data and AI-supported tools to optimise execution and results.

Requirements

• Several years of experience in brand marketing, campaign management, or a related role, with a proven track record of leading integrated 360-degree brand campaigns.

• Strong experience in co-branding, partnership marketing, or collaborative campaigns that create measurable value for both brands.

• Deep understanding of brand positioning, narrative development, messaging, and the consistent application of brand strategy across internal and external touchpoints.

• Proven ability to lead cross-functional initiatives and combine strategic thinking with strong operational execution and stakeholder management.

• Familiarity with marketing analytics and tools such as HubSpot, Google Analytics, Asana or Jira, Figma, Brandcenter, Microsoft 365, ChatGPT, Microsoft Copilot, and Claude.

• Fluency in English and German is required.

  
  

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings, e-learnings)

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness, and health courses)

• Permanent contract with Europe's trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.