Summary of the Brand Marketing Manager job at Red Bull

Company Description

In 1987, Red Bull not only launched a new product, but also pioneered and has led the Energy Drink category ever since. Today, with over 22,000 employees in 178+ countries and more than 14 billion cans sold last year, Red Bull continues to give wings to people and ideas around the world.

Going where we have not gone before means breaking new ground, expanding our brand presence, and connecting with consumers wherever they are. Our mission? To make Red Bull – the brand, the product, and the experience – available to everyone, anywhere, at any time.

As the Brand Marketing Manager for Red Bull New Zealand, you’ll drive the strategic direction and execution of impactful marketing campaigns, using deep consumer insights to fuel brand growth and loyalty. You’ll develop innovative programs to reach new consumers, align business priorities with local plans, and collaborate across teams to bring complex strategies to life. Success in this role requires a balance of strategic vision, strong project management, and the ability to inspire and influence stakeholders to deliver premium results.

Join us full-time at our Auckland Head Office and become part of an ambitious, dynamic team where you’ll have the opportunity to grow, innovate, and make a real impact.

Job Description

CONSUMER INSIGHTS AND MARKET RESEARCH

• Lead consumer research, monitor brand perception, and track market trends.
• Be on top of the latest consumer and category trends and provide actionable insights for the company

BRAND MANAGEMENT

• Grow awareness and brand love while recruiting new users to expand our user base.
• Responsible to deliver the Brand Management part of the annual marketing plan
• Ensure a premium consumer experience across all touchpoints and act as point of contact for other teams

CREATIVE ADVERTISING AND MEDIA

• Develop innovative ATL advertising assets with creative agencies and Red Bull HQ.
• Build and execute a country-specific paid advertising plan together with the media agency, considering advertising innovation and maximising reach.
• Manage agency relationships and ensure effective media planning and buying.

PRODUCT PORTFOLIO & PRODUCT MARKETING

• Lead local product portfolio management in close collaboration with Sales & Operations. Implement strong product launches with 360° activation
• Work with the iconic Red Bull cartoons and create 360° marketing campaigns to intensify consumption across various occasions.
• Develop consumer activations that build brand equity and unique consumer experiences.

STUDENT MARKETING & SAMPLING

• Oversee the Sampling & University Marketing Program, supporting the Student Marketeers team.
• Drive brand presence and word of mouth on university campuses.
• Grow the user base through targeted sampling missions with our Student Marketeers.

AGENCY & PEOPLE MANAGEMENT

• Manage creative and media agencies, including budget oversight.
• Lead and coach two direct reports, fostering team development and embodying Red Bull values.

Qualifications

• University degree.
• 5+ years of marketing experience in New Zealand; FMCG or lifestyle brand experience is a plus.
• Strong knowledge of advertising, product marketing, and consumer research.
• Strategic, analytical mindset with the ability to generate actionable insights.
• Excellent project management and stakeholder coordination skills.
• Independent, ownership-driven work style with an entrepreneurial “can-do” attitude.
• Strong interpersonal and communication skills; team player.
• Experience managing people and agencies is advantageous.
• High integrity, passion for the brand, and commitment to Red Bull values.
• Fluency in English (verbal & written).

Additional Information

In return, Red Bull offers a competitive remuneration package, world-class training and development opportunities, and the chance to be part of a high-performing and collaborative team culture.

Our mission of Giving Wings to People and Their Ideas extends to our people. We encourage innovation, creativity and professional growth by providing meaningful experiences, ongoing coaching and opportunities to develop mastery within your field.

Doing the right things has always been part of Red Bull’s DNA. This is reflected in our commitment to safety, sustainability, collaboration and empowering our people to work with professionalism, focus, responsibility and passion as Red Bull Entrepreneurs.

Join us for your next adventure and help shape the future of athlete marketing at Red Bull. 

You warrant that:
• You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.
• You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.
• All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.