Summary of the AI Marketing Associate – B2B Creative Marketing job at IDT

We're seeking a creative AI Marketing Associate to join our B2B Creative Marketing team. You'll use AI, automation, and agentic technologies to create email campaigns, improve social media performance, automate workflows, analyze results, and support AI-powered lead generation. This role is ideal for someone passionate about emerging AI tools and marketing innovation.

What We're Looking For

We're looking for an AI-native marketer, not someone who simply uses ChatGPT. You enjoy testing new AI tools, building automations, measuring performance, and using AI to create smarter, more effective marketing.

Key Responsibilities

• Develop and manage AI-assisted B2B email marketing campaigns, including content, personalization, testing, automation, and analytics.
• Use AI tools to analyze campaign performance and identify opportunities to improve engagement, conversions, and ROI.
• Build, manage, and optimize AI automations and agentic workflows for marketing activities.
• Research, test, and implement emerging AI marketing platforms, tools, agents, and technologies.
• Use AI to increase social media engagement, reach, audience growth, and overall performance.
• Develop and manage AI-agentic social media influencers and virtual personalities to support brand awareness and content initiative.
• Create AI-assisted social media content, including posts, campaigns, creative concepts, images, videos, and other marketing assets.
• Develop AI-powered lead-generation workflows that identify, qualify, nurture, and route B2B prospects.
• Analyze social media, email, website, and lead-generation data to identify trends and actionable insights.
• Continuously test new AI tools and recommend technologies that can improve marketing productivity and results.
• Collaborate with U.S.-based creative, marketing, sales, and technology teams.
• Help establish best practices and processes for responsible and effective use of AI throughout the marketing department.

Requirements: