Summary of the Creative Marketing Specialist & BHB Coach job at The Boutique Hub

About the Role

The Creative Marketing & BHB Coach combines creative marketing execution for The Boutique Hub with specialized coaching for independent boutique owners. This role is responsible for photography, graphic design, social media creative, and visual content while helping members strengthen their digital advertising, branding, content strategy, and creative marketing. 

What You’ll Own

Creative Marketing & Content

• Capture and edit photography for company brands, campaigns, events, websites, and social media.
• Design graphics, advertisements, promotional materials, email assets, and other digital and print content.
• Develop visual content that maintains brand consistency and supports marketing campaigns.
• Create and adapt creative assets for organic social media and paid advertising.
• Organize creative assets and maintain consistent quality across platforms.
• Collaborate with the marketing team on campaigns, launches, and company initiatives.

Boutique Hub Coaching & Education

• Coach BHB members on digital advertising, meta ads, google ads, photography, graphic design, visual branding, content creation, and creative marketing.
• Provide practical feedback on member content, graphics, branding, and advertising creative.
• Help members build sustainable content strategies that align with their brand and business goals.
• Participate in applicable BHB coaching opportunities, including daily Office Hours, weekly private coaching, and live group strategy sessions.
• Support RBA participants with creative marketing implementation connected to the Retail Bootcamp course and the Six Layers of Retail framework.
• Help members apply relevant BHOS planning and organizational tools to create consistent content routines and prioritize marketing activities.
• Provide applicable marketing education and guidance to Legacy Membership members based on their program access and needs.
• Create actionable recommendations and implementation steps that members can realistically apply to their businesses.

Collaboration & Performance

• Manage creative projects, priorities, and deadlines.
• Communicate progress and project needs with the marketing team.
• Review relevant content performance and use insights to improve creative decisions.
• Maintain organized files, assets, and project documentation.
• Identify opportunities to improve creative workflows and marketing effectiveness.

Qualifications & Role Expectations

• Strong photography, graphic design, and visual storytelling skills.
• Experience creating social media and digital marketing content.
• Understanding of branding, content strategy, and advertising creative.
• Proficiency with relevant design and content creation tools.
• Strong communication skills and the ability to explain creative concepts to others.
• Organized, detail-oriented, and comfortable managing multiple priorities.
• Ability to work independently and collaboratively in a remote environment.
• A service-oriented mindset and commitment to The Boutique Hub’s core values.

Work Environment

• Remote work environment with reliable internet access and consistent team communication.
• Participation in team meetings, coaching sessions, and relevant company initiatives.
• Availability during key launches and major company events, including The Boutique Summit, as applicable.
• Occasional participation in in-person company events when required.

Our Core Values

• Be a Light: Lead with positivity, professionalism, and service.
• Be an Owner: Take initiative, follow through, and take pride in the quality and impact of your work.