Summary of the Associate Brand Manager, EasyCook LPG job at Sun King

What you would be expected to do:

• Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
• Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
• Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
• Develop and manage a customer loyalty and retention programme for EasyCook customers.
• Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
• Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
• Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
• Design and manage field incentive programmes that support marketing objectives.
• Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
•  Report on marketing performance and campaign results across the hub network.
• Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

You might be a strong candidate if you have:

•  Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
• An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
• Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
• A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
• Experience designing or managing a loyalty, rewards, or incentive programme.
• Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
• Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
• A bachelor's degree in marketing, business, or a related field.

What Sun King Offers (in addition to compensation and statutory benefits)

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.