Summary of the Brand Manager job at Stanley/Stella BE

Your purpose at Stanley/Stella

As Brand Manager, you play a key role in shaping and evolving the Stanley/Stella brand across markets, channels and audiences.

Reporting to the Head of Brand & Communications, you act as the driving force behind the consistency, relevance and impact of our brand positioning. As the number two within the Brand & Communications team, you connect brand strategy with execution, working closely with Product, Activation, Sales and Creative teams to ensure a coherent and compelling brand experience at every touchpoint.
Combining strategic thinking, leadership and operational excellence, you will help bring our brand ambitions to life through inspiring campaigns, meaningful experiences, impactful storytelling and authentic sustainability communications.

You will also lead and develop a team covering Events, PR and Sustainability Communications, fostering collaboration, excellence and continuous improvement.

Your role and impact

1. Brand Strategy & Positioning

• Lead the evolution of Stanley/Stella's brand positioning, messaging and guidelines, ensuring consistency across markets, channels and audiences.
• Define and drive the seasonal campaign strategy and omnichannel calendar in close collaboration with Product, Sales, Activation and Creative teams.
• Ensure a strong and coherent brand expression across all customer and partner touchpoints.
• Monitor brand health, market trends and competitive dynamics, leveraging insights to sharpen our positioning and identify new opportunities.
• Regularly engage with customers, partners and industry stakeholders to keep the brand relevant and connected to market realities.

1. Events & Brand Experiences

• Define and lead Stanley/Stella's event and experiential strategy across trade shows, brand activations, dealer events and community gatherings.
• Deliver impactful experiences that strengthen brand awareness, engagement and customer relationships.
• Manage budgets, planning, supplier relationships and execution to ensure flawless delivery.
• Establish clear success metrics, measure impact and continuously improve future activations through performance insights.

1. PR & Media Relations & Brand Storytelling

• Define and execute an integrated PR and media relations strategy aligned with brand priorities.
• Build and maintain strong relationships with key media, industry influencers and external stakeholders.
• Oversee brand storytelling and content development to strengthen visibility, credibility and reputation.
• Ensure a consistent and compelling narrative across earned, owned and shared channels.

1. Cross-Functional Leadership & Operational Excellence

• Act as a key partner across Marketing and Commercial teams, ensuring alignment around brand priorities and business objectives.
• Lead strategic cross-functional projects and initiatives that strengthen brand impact and consistency.
• Build scalable tools, frameworks and playbooks that improve collaboration, efficiency and knowledge sharing.
• Continuously challenge existing ways of working and drive process improvements across the Brand & Communications function.

1. Sustainability Communications

• Lead the development and execution of Stanley/Stella's sustainability communication strategy.
• Bring our "Less Talk. More Action." philosophy to life through authentic, transparent and impactful storytelling.
• Ensure sustainability remains a credible and differentiated pillar of the brand experience.
• Collaborate closely with internal experts to communicate progress, commitments and achievements in a meaningful and engaging way.

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Team Leadership

• Lead, coach and develop a team covering Events, PR and Sustainability Communications.
• Create an environment that encourages collaboration, ownership and continuous learning.
• Support team members in their development while ensuring strong execution and high-quality delivery.

 
 

About you

• Bachelor's or Master's degree in Marketing, Communications, Economics or a related field
• 10+ years of experience in Brand Management, Marketing or Communications, ideally within fashion, textiles, lifestyle or purpose-driven brands
• Strong experience in translating brand strategy into impactful campaigns, experiences and communications
• Proven ability to lead complex cross-functional projects and influence stakeholders across multiple functions
• Experience managing and developing teams
• Excellent communication and storytelling skills, with a strong eye for brand consistency and detail
• Strategic thinker with strong organisational skills and the ability to simplify complexity
• Genuine passion for sustainability and purpose-driven business
• Collaborative, entrepreneurial and hands-on mindset
• Fluent in English; additional languages are considered a plus