Summary of the Head of Brand Marketing job at Reach plc

Company Description

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, DailyStar and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Job Description

About this role

We are seeking a dynamic Head of Brand Marketing to lead brand strategy, planning, and campaign delivery for a number of brands across  our portfolio.

In this hybrid, London-based position, you will work with major national titles such as the Mirror and the Express, while overseeing a dynamic portfolio of iconic regional newsbrands. Joining at a pivotal launch phase, you will combine high-level strategic planning with hands-on execution, working alongside focused new team  team of Brand Managers rather than directing purely from above.

• Strategy & Portfolio Ownership: Define and implement overarching brand strategies that align directly with core business growth goals.

• Master Campaign Orchestration: Own the brand marketing calendar for our target brands coordinating cross-channel campaigns across editorial, video, audio, subscriptions, and events.

• Team Leadership & Culture: Build, mentor, and line-manage a new core team of Brand Managers, fostering a collaborative, hands-on environment.

• Campaign Delivery: Translate brand strategies into creative, memorable campaigns that generate real cut-through and cement brand equity.

• Performance & Governance: Establish brand KPI frameworks to track, optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints.

Qualifications

What you need to succeed

We are looking for a collaborative, strategic, and execution-minded leader who thrives in a fast-paced environment.

• Senior Brand Leadership: Proven track record in a senior brand marketing role within a multi-brand or multi-stakeholder organisation (media/publishing experience is a plus, but not essential).

• Strategic to Execution Flexibility: Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands-on campaign delivery.

• Cross-Functional Influence: Exceptional communication skills with demonstrated success partnering with non-marketing specialists (like editorial or product teams) and influencing senior stakeholders.

• Data-Driven Approach: Experience establishing and tracking brand KPI frameworks to measure clear business impact over time.

• People Management: Direct line-management experience with a passion for building, mentoring, and developing a high-performing team.

Additional Information

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.