Summary of the Buyer / Brand Manager job at lucky21

Buyer / Brand Manager

About Lucky 21

Lucky 21 is a leading e-commerce retailer and marketplace partner specializing in apparel across Amazon, Walmart.com, and other online marketplaces. We represent more than 100 national brands and have experienced consistent growth since our founding in 2015.

Our success is driven by thoughtful merchandising, data-driven decision making, technology, and strong vendor partnerships. We combine merchandising expertise with marketplace intelligence to optimize product performance, pricing, inventory, and brand growth.

We’re looking for an experienced Buyer / Brand Manager who is passionate about product, thrives in a fast-paced environment, and enjoys making data-backed decisions that drive profitable growth.

This position reports to the SVP of Merchandising.

Position Summary

The Buyer / Brand Manager is responsible for developing and executing assortment strategies across assigned brands and product categories. This role owns the entire product lifecycle—from vendor relationships and assortment planning through pricing, inventory management, and sell-through optimization.

This is an ownership-driven role. The ideal candidate is naturally resourceful, takes initiative without being asked, and enjoys solving problems independently in a fast-paced environment. They have a strong apparel merchandising background, understand the unique dynamics of e-commerce marketplaces, and are comfortable leveraging modern AI tools to improve productivity and decision making.

Responsibilities

• Develop assortment strategies that maximize sales, profitability, and inventory productivity.
• Manage vendor relationships, negotiate pricing, and identify opportunities for growth.
• Analyze sales, inventory, margin, and marketplace performance to make informed buying decisions.
• Monitor trends, competitive pricing, and customer demand to identify new product opportunities.
• Partner with Advertising, Operations, Photography, Logistics, and Customer Experience teams to successfully launch and manage products.
• Own product lifecycle management from initial purchase through sell-down.
• Proactively communicate business performance, opportunities, risks, and inventory concerns.
• Use data to continuously optimize assortment, pricing, and promotional strategies.
• Leverage AI tools such as ChatGPT, Claude, Microsoft Copilot, and similar technologies to improve research, analysis, communication, and workflow efficiency.

Qualifications

• Bachelor’s degree preferred.
• 5+ years of buying, merchandising, category management, or brand management experience required.
• Apparel buying or merchandising experience is required.
• Amazon marketplace experience strongly preferred.

• Experience with Walmart Marketplace or other major e-commerce platforms is a plus.
• Strong analytical, negotiation, and decision-making skills.
• Advanced proficiency with Microsoft Excel and Microsoft Office.
• Excellent organizational, communication, and time management skills.
• Highly detail-oriented with the ability to manage multiple priorities simultaneously.
• Comfortable learning and adopting new technologies and systems.
• Must be comfortable using AI productivity tools such as ChatGPT, Claude, Microsoft Copilot, or similar platforms as part of daily work.

What We’re Looking For

The ideal candidate is someone who:

• Learns quickly and thrives when figuring things out independently.
• Is highly self-motivated and resourceful, with the ability to solve problems and find answers without needing constant direction.
• Has a strong sense of urgency and is action-oriented, moving quickly while maintaining accuracy.
• Demonstrates exceptional execution and consistently follows through on commitments.
• Takes full ownership of their business, proactively identifying opportunities and addressing challenges.
• Is highly efficient and continuously looks for ways to improve processes and productivity.
• Can effectively multitask, prioritize competing responsibilities, and perform well in a fast-paced environment.
• Is results-driven and accountable for delivering measurable business outcomes.
• Thinks analytically and uses data to make informed decisions.
• Has a passion for retail, merchandising, and consumer products.
• Communicates clearly and collaborates effectively across teams.
• Embraces technology and enjoys using AI tools to work smarter and more efficiently.
• Is humble, adaptable, curious, and open to feedback.

Benefits

• Competitive salary
• Paid Time Off
• Medical Insurance
• 401(k) with Employer Match
• Opportunity for growth within a rapidly expanding e-commerce company
• Collaborative, technology-forward work environment