Posted on:June 24, 2026

Summary of the [Category CE]Principal I, Brand Management job at Coupang

Coupang is hiring a [Category CE]Principal I, Brand Management. Based in Shanghai, China. Working arrangement: On-site.

About Coupang

Coupang is an e-commerce and technology company that provides retail, restaurant delivery, video streaming, and fintech services under brands including Coupang, Coupang Eats, Coupang Play, and Farfetch. It operates primarily in South Korea and Taiwan, offering a wide range of products with fast fulfillment through its own logistics network.

[Category CE]Principal I, Brand Management job description

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Job Description:

  1. Business Management: Responsible for the expansion and operation of the consumer electronics categories. Develop product sales plans and achieve performance targets including sales revenue and profit.
  2. Product Management: Manage products within the assigned category, monitor category development, analyze market demand and trends, and continuously expand and select new brands and products. Ensure product quality, optimize product costs, and formulate effective pricing strategies. Manage inventory flow to ensure healthy.
  3. Supplier Management: Expand and select cooperative vendors, maintain daily communication, and regularly negotiate contracts, costs, payment terms, and marketing activities.
  4. Daily Operations: Plan and arrange product marketing activities, develop promotional plans, coordinate with relevant departments, and communicate and resolve product-related issues.

BASIC QUALIFICATIONS

  • 3-10 yrs of eCommerce working experience in CE categories business & vendor management. E-commerce Retail business related experience is preferred.
  • Proven analytical skills and ability to influence people both internally and externally
  • Working level language skills in English
  • Bachelor's above

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

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