Summary of the Brand Manager job at Bosch Group
Bosch Group is hiring a Brand Manager. Based in Istanbul, Türkiye. Working arrangement: Hybrid.
About Bosch Group
We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures. From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating. It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering. As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out. If that sounds like something you’d like to be a part of, we’d love to meet you. Come and work #LikeABosch at Worcester Bosch.
Brand Manager job description
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.
Job Description
We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.
- Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
- Strengthen brand positioning, awareness and equity through market, customer and competitor insights.
- Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.
- Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
- Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.
- Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.
- Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
- Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communication or a related field.
- Minimum 5 years of professional experience in brand management, marketing or marketing communications.
- Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.
- Experience in managing marketing campaigns, external agencies and cross-functional projects.
- Strong analytical thinking, creativity, communication and project management skills.
- Ability to manage multiple brands, stakeholders and priorities effectively.
- Very good command of written and spoken English.
- Experience in HVAC or other technical B2B/B2C industries is an advantage.
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