Summary of the Brand Manager Oncology North Africa job at AbbVie

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Purpose

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• As Brand Team Leader (if applicable)
  • Lead the Brand Team around a brand vision and objectives that are shared by all members.
  • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• Continuously encourage Brand Team members’ collaboration and foster team spirit.
• Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)

Qualifications

Essential:

• Bachelor’s degree in Pharmacy or Medicine.
• 5+ years pharmaceutical experience, with solid marketing/brand management experience.
• Oncology and/or Hematology experience strongly required.
• Proven experience in brand strategy, tactical planning & execution.
• Strong commercial acumen, analytics, forecasting & budget management.
• Demonstrated ability to lead and influence cross-functional teams.
• Strong communication, presentation and stakeholder-management skills.
• Fluent English; Arabic and/or French is an advantage.
• Ability and willingness to work across North Africa markets.

Preferred:

• New product/indication launch experience, particularly innovative oncology therapies. 
• Experience with biologics, immunotherapy, bispecific antibodies, ADCs, targeted therapies, or hematologic malignancies innovative therapies.
• Previous experience in companion diagnostics.
• Strong analytical and business planning capabilities.
• Experience working in a multinational pharmaceutical company.
• Ability to work effectively in a cross-functional matrix environment.
• Regional/multi-country marketing experience.
• Solid understanding of patient journey, market access and healthcare dynamics.
• Digital/omnichannel marketing experience.
• Previous field/sales experience.

Core Competencies

• Strategic & Commercial Thinking
• Customer & Patient Centricity
• Brand Planning & Execution Excellence
• Business & Financial Acumen
• Data-Driven Decision Making
• Cross-Functional Leadership & Influence
• Stakeholder & KOL Engagement
• Launch Excellence & Agility
• Collaboration Across North Africa Markets
• Ownership & Accountability
• Strong Communication & Presentation Skills
• High Learning Agility & Adaptability

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html