Summary of the Brand Designer Localisation job at pennylane

Our vision

We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones). We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

About us

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)In 5 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants
💰 Raise a total of €400 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...
👨‍👩‍👧‍👦 Grow from 7 cofounders to 1000 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.
🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe
🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings
🚀 Already more than 900,000 small and medium-sized enterprises (SMEs) and over 7000 accounting firms use Pennylane in France!


Mission

As our Localisation Designer, your mission is to drive Pennylane’s visual expansion into Germany and Spain. You won’t translate text but you will ensure our brand assets are culturally and visually adapted for each market. You will ensure our brand feels native, impactful, and pixel-perfect in every market.

Responsibilities

• End-to-End Localisation & Cultural Adaptation: Own the transcreation and adaptation of French master creative assets (ads, product videos, social media content) for the German and Spanish markets. Ensure the tone, visual pacing, and design resonate with local audiences.

• Scalable Asset Versioning: Build and maintain smart, well-organized master templates to efficiently deploy multi-language, multi-format variations of our campaigns.

• Custom Localisation Asset: R.

• Video Production & Market Support: Act as the brand team’s visual bridge to regional marketing managers. Own post-production, localised graphics, and AI-enhanced editing for all international market launches.

Profile

• Experience: 2–5 years of experience in Brand Design, with a proven track record in non-french speaking campaign, or multi-market versioning.

• Localisation & AI Savvy: You understand the challenges of localisation (e.g., German text being 30% longer than French, cultural nuances). You’re comfortable with AI tools to automate (such as video dubbing and asset creation).

• International Mindset & Languages: French is mandatory and Professional English is required . Professional proficiency in German or Spanish is a strong plus, you need an eye for what “looks right” in these markets.

• Technical Stack: You’re prolific on Figma, Jitter, Adobe CC. Strong organizational skills (naming conventions, clean templates) are key when handling multi-market assets.

• Creative Pragmatism: You know when a localised asset requires a deeper cultural redesign and when AI can do the heavy lifting for a fast, automated rollout.

Recruitment Process

1. First conversation with Marie, Senior Talent Aquisition Manager - 30 min (remote)

2. Interview with Benjamin, Brand Design Manager - 30 min (remote)

3. Case study: Localisation & Scale Strategy (how to adapt a French product announcement for Germany), followed by a debrief with Benjamin, Lian (Marketing Manager Deutschland), and Maxime Baumard (Chief Marketing Officer) - 60 min (remote)

4. Final interview with Benjamin and Maxime (remote)

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à : dpo@pennylane.com.
Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to dpo@pennylane.com. Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an dpo@pennylane.com schreiben. Mehr erfahren