Summary of the Creative (f/m/d) - Brand Design job at Interbrand

Location: Cologne, Germany

Department: Creative

Employment type: Full-Time, Hybrid (3 Office Days per Week)

The opportunity

You're developing real craft and starting to make independent creative decisions. You know how to take a brief, explore multiple directions, and push your work to presentation-ready quality. At Interbrand, you'll make an impact on projects from briefing to completion, building systems and ideas that live across brand touchpoints. You'll learn to use our Three Lenses to guide your decisions and develop the judgment that separates good design from great design. You're becoming fluent in emerging tools and AI applications that amplify your creative capabilities, while developing judgment about when technology enhances vs. when human craft must lead. You understand how to design identity systems that flex intelligently across all consumer touchpoints—from brand strategy to digital ecosystems to physical experiences.

What you’ll be doing

• Own defined creative workstreams, developing multiple directions from brief and building the strongest through to final delivery
• Design identity components (marks, type, color, motion, UI elements) and apply them consistently across priority touchpoints
• Make strategic and informed design decisions using our Three Lenses framework
• Use emerging design tools strategically to increase iteration speed while maintaining intentionality and craft
• Partner in project teams across departments, shaping how strategic ideas become visual concepts
• Lead the design craft on your projects, designing systems and components that work consistently across touchpoints
• Mentor junior team members on projects, upholding high-quality design standards

What we’re looking for

As this role is located in Germany within an international working context, we are looking for business fluency in German and English.

Experience
Proven portfolio demonstrating understanding of identity systems and how design works across touchpoints. You've had junior roles in brand design and understand the fundamentals of craft. You demonstrate ability to work effectively across digital, physical, and experiential design. Experience or strong interest in emerging design tools and/or AI-assisted creative workflows is preferred.

Craft
You make confident design decisions and can explain the thinking behind them. You know when to push a direction further and when something is or isn't working. You're developing a strong point of view on design. You understand identity systems as holistic, interconnected frameworks—not separate silos for print, web, and experience. You see how a single design decision cascades across touchpoints and impacts customer perception and their brand experience.

Collaboration
You work as an equal with researchers, analysts and strategists, contributing ideas and helping shape how concepts come to life visually. You push back constructively and engage as a peer, not just a supporter.

Learning Mindset
You actively seek feedback and apply it to strengthen your work. You're genuinely interested in developing your craft and learning from more experienced designers around you. You are proactive about learning and understanding new tools and apply it in your day to day work processes.

Communication
You explain your design decisions clearly and confidently in critiques and presentations. You structure updates and flag issues early so everyone knows where you stand.

Ownership
You own your workstreams end-to-end and hold yourself accountable for outcomes. You manage your workload independently, meet deadlines, and maintain high standards for craft and detail.

Why Interbrand

For over 50 years, we’ve been shaping the world’s most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what’s next.

We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you’ll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing.

We don’t do ordinary. And we don’t expect you to either.