Summary of the Senior Brand Designer (IGT1) job at IFS

Company Description

About IGT1:

IGT1 is a rapidly growing offshore technology and talent solutions company based in Port City Colombo. We are a fully owned subsidiary of IGT I Holdings Sweden AB, funded by the three of world’s leading private equity firms; EQT Group, Hg, and TA Associates and also a sister company of IFS.

At IGT1, we partner with global businesses to provide them with an operation that maximizes efficiency, spurs growth, allows them to develop and deliver world-class products and services, and creates long-term value. Our people-first culture champions diversity, teamwork, and continuous learning, creating an environment where talent thrives. 

With a team of over 500 professionals and counting, we are always looking for passionate, skilled individuals who want to make a global impact while being part of something extraordinary. 

Through our offshore collaboration model, you'll be embedded within the team of one of our esteemed international clients, contributing directly to high-impact, enterprise-level initiatives. 

About the Client: Kyriba

Kyriba is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions. We serve 4,000+ customers worldwide, managing $16.5 trillion in payments annually and helping businesses optimize liquidity performance across the enterprise. 

We're on a mission to become the most sought-after cloud technology company globally.  We think big, innovate relentlessly, and challenge the status quo every day. If you are a problem-solver who’s ready to push boundaries and achieve more than you thought possible-you'll find an exceptional career within an extraordinary business.

About the Role:

The Senior Brand Designer plays a key role in shaping and evolving Kyriba's global brand through strategic marketing campaigns, high-impact event experiences, and customer-facing communications. This role is responsible for developing compelling visual concepts and scalable creative systems that support demand generation, brand awareness, customer engagement, and business growth.

As a senior member of the creative team, you will lead the design and execution of integrated marketing campaigns, event branding, digital experiences, presentations, and other strategic initiatives. You will partner closely with stakeholders across marketing, product marketing, events, and executive leadership to transform complex business objectives into clear, engaging, and memorable visual experiences.

Job Description

• Lead the creative development and execution of integrated marketing campaigns that support brand awareness, demand generation, customer engagement, and product marketing initiatives.
• Develop scalable visual systems and campaign identities that extend across digital, social, web, presentations, events, video, advertising, and customer communications.
• Create compelling visual solutions that translate complex business and financial concepts into clear, engaging, and differentiated brand experiences.
• Partner with marketing, product marketing, events, communications, and executive stakeholders to develop creative strategies that align with business objectives and audience needs.
• Lead the visual development of Kyriba's largest strategic initiatives, including major campaigns, thought leadership programs, product launches, customer conferences, sales meetings, and executive events.
• Design and execute branding for key global events, including environmental graphics, signage, presentations, event campaigns, and attendee-facing experiences.
• Contribute to the evolution and stewardship of Kyriba's visual identity, design standards, and brand systems.
• Present creative concepts and strategic recommendations to stakeholders while providing thoughtful rationale and guidance throughout the creative process.
• Collaborate with external agencies, freelancers, production partners, and vendors to ensure creative excellence and consistency across all deliverables.
• Mentor junior designers and contribute to a culture of creativity, collaboration, and continuous improvement.
• Explore emerging creative technologies, AI-enabled workflows, and industry trends to drive innovation and improve team efficiency.
• Maintain exceptional standards of quality, craftsmanship, and attention to detail across all creative output.

Qualifications

• 8+ years of experience in brand design, campaign development, visual communications, or integrated marketing design within an agency or in-house creative team.
• Proven experience developing strategic marketing campaigns that span multiple channels and customer touchpoints.
• Strong portfolio demonstrating expertise in branding, campaign development, digital marketing, presentations, and experiential design.
• Experience developing visual identities and creative systems for major events, conferences, or experiential marketing initiatives.
• Exceptional understanding of visual storytelling, typography, layout, design systems, and brand strategy.
• Strong conceptual thinking skills with the ability to transform business objectives into compelling creative solutions.
• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Experience with motion design and Adobe After Effects is highly desirable.
• Experience leveraging AI-powered creative tools and workflows to accelerate ideation, production, and content creation.
• Strong communication, presentation, and stakeholder management skills.
• Ability to manage multiple high-profile projects simultaneously in a fast-paced environment.
• Willingness to work during NA hours.

Additional Information

We champion flexibility and hybrid work options to support varying lifestyles and personal needs. At the same time, we value the power of in-person collaboration to build community, spark innovation, and strengthen connections. Our approach ensures you can work in ways that suit you best while still engaging with colleagues to share ideas and grow together. #LI-Hybrid #LI-DNP