Summary of the Lead Brand Designer job at Bjak

About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

What You’ll Do

• Create engaging, high-quality brand materials that clearly reflect BJAK’s visual identity

• Shape and evolve BJAK’s brand system, ensuring consistency across all marketing and product surfaces

• Collaborate closely with marketing, content, product, and performance teams to deliver cohesive brand experiences

• Design for diverse audiences—consumers, partners, and internal teams—adapting brand expression as needed

• Maintain and refine BJAK’s brand guidelines, ensuring strong craft and consistency across outputs

• Deliver fast, thoughtful design work that supports both long-term brand growth and immediate business needs

• Report directly to the Creative Manager, contributing creative and strategic input to overall brand direction

You’ll Thrive Here If You…

• Have a strong sense of brand identity, storytelling, and visual systems

• Enjoy cross-functional collaboration and translating strategy into compelling visuals

• Can balance hands-on execution with broader brand direction

• Take ownership of your work and care deeply about quality and continuous improvement

• Stay curious about design trends, motion, and emerging AI tools

What You Bring

• 5+ years of experience in brand design, graphic design, or related roles

• A strong portfolio demonstrating brand storytelling, consistency, and high-quality execution

• Proficiency in Adobe Creative Suite, Figma, and motion tools (After Effects, Premiere Pro)

• Interest or experience using AI tools to enhance design workflows

• Ability to work quickly, manage iterations, and deliver under tight timelines

Nice to Have

• Experience in performance marketing or fast-paced startup environments

• Basic motion graphics, sound editing, or simple VFX skills

• Experience working with design systems, templates, or brand libraries

Location

This role is based in Japan. This is a hybrid role. You are expected to work from our Japan office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

1. Online assessment or practical task

2. Role-specific interview

3. CEO / final round