Summary of the Lead Brand Designer job at Betr
Betr is hiring a Lead Brand Designer. Based in Miami, FL, US. Working arrangement: On-site.
About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App. The Betr Super App currently consists of Picks, Social Sportsbook, Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.
Lead Brand Designer job description
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App.The Betr super app currently consists of Picks, Social Sportsbook, Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.
Betr is also the world's most followed real money gaming brand on social media.
What You'll Do:
- Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
- Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing.
- Be a strategic design voice, working directly with product, marketing, and leadership.
- Find where Betr’s design can get better. When you see an opportunity, make the case and build it.
- Work with product design on in-app graphics (icons, illustrations, promo assets) and branded moments.
- Manage contract designers on overflow projects.
- Help grow an in-house brand team.
About You:
-
6–8 years of design experience at leading brands, studios, or agencies.
-
An exceptional portfolio that shows both your eye and your execution.
-
Great taste. This matters more than anything else on this list.
-
Confidence working independently and making your own calls.
-
The same level of care on a small asset as on a major campaign.
-
Experience across print and digital; product design experience is a big plus.
-
Willingness to switch between art director, strategist, and designer as the work demands.
-
A strong sense of what’s happening in art, culture, and design.
-
Comfort with ambiguity and a startup pace where things get figured out along the way.
-
Fluency in Figma and Adobe Creative Suite; motion skills are a strong plus.
-
Experience leading freelance or contract designers.
-
Experience creating or reshaping a brand identity from scratch, ideally in-house or at a startup.
-
Interest or background in sports, betting, prediction markets, or other regulated industries.
-
Our calendar follows live sports, so expect some nights, weekends, and high-pressure moments.
-
If you work best with clearly defined lanes, heavy process, or close direction, this probably isn’t the right fit.
Nice to Have:
Not for Everyone:
Apply now
Mention you found this role on ContentCreators.com in your application, it helps us bring you more opportunities.
Apply now ↗Featured jobs
Post a job or UGC brief →
Similar Brand Designer jobs
All Brand Designer jobs →
