Posted on:July 15, 2026

Summary of the Associate - Affiliate Marketing (Social PR) job at Paytm

Paytm is hiring a Associate - Affiliate Marketing (Social PR). Based in Chennai, India +4 more. Working arrangement: On-site.

About Paytm

Paytm is an Indian financial technology company that provides digital payment services to consumers and merchants, including mobile payments, UPI transfers, QR code payments, and payment gateway solutions. It also offers financial services such as lending, insurance, wealth management, and bill payments through its platform.

Associate - Affiliate Marketing (Social PR) job description

Roles & Responsibilities:
Build a Creator-Led Affiliate Model
• Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.
• Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.
• Build creator lists by language, city, category, audience type and performance potential.
• Reach out to creators through email, WhatsApp, Instagram DM and calls.
• Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.
• Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.
• Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.
• Recommend creators based on business impact, not just follower count.
• Share weekly updates on creator outreach, onboarding, content posted and results delivered.

What We Are Looking For:
• Fluency in the assigned language.
• Good understanding of regional content, creators and local culture.
• An existing creator network is useful, but not mandatory.
• Ability to research creators independently on the internet.
• Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.
• Experience is not mandatory. Freshers can also apply.
• A quick learner who is self-driven and able to deliver monthly targets.

Apply now

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