Summary of the Affiliate Manager job at 12th Tribe

The Role

The Affiliate Manager owns 12th Tribe's affiliate and creator-commerce program end-to-end, from recruitment and activation to VIP retention, across TikTok Shop, LTK, ShopMy, Amazon creators and the platforms emerging next. This person walks in with a deep, active rolodex of fashion and lifestyle creators, affiliates, agencies and talent managers, and turns those relationships into a community that loves the brand and drives predictable, growing revenue.

This is a relationship-first, hands-on role, not a strategy-only seat. You'll work daily inside TikTok Shop Seller Center and Affiliate Center, our affiliate platforms and creator tools, partner closely with the Head of Influencer & Community and the performance team, and build a program that moves beyond transactional social commerce. We want someone entrepreneurial and self-directed who is comfortable building from the ground up.

What You'll Do

NETWORK ACTIVATION & COMMUNITY

• Bring your existing creator and affiliate relationships to 12th Tribe on day one and turn them into active, revenue-driving partners within your first 90 days
• Build and scale the affiliate network from outreach through activation, retention and re-engagement. This is the core KPI of the role
• Focus on top-tier and VIP affiliates (including  TikTok Shop creators) through direct, personal, credible outreach
• Spot emerging talent early and grow them, whatever their current size or seller level
• Keep the community engaged daily in the channels creators live in (Discord, Lark, TikTok Shop Affiliate Center etc), plus webinars and in-person events
  

VIP PROGRAM & CAMPAIGNS

• Design a differentiated VIP experience: early access to drops, exclusive product, seeding, incentives and community moments
• Build clear tiers that move affiliates from recruitment to activation to growth, with progress tracking at each stage
• Plan and run affiliate campaigns and contests with defined KPIs, aligned to the 360° marketing and promo calendar

CREATOR BRIEFS & CONTENT

• Write personalized, data-driven creator briefs with Brand Marketing and the Influencer & Community team
• Break down top-performing affiliate content to find what drives sales, and turn those findings into briefs
• Film first-party content that models the storytelling, styling and product education we want from affiliates

STRATEGY, BUDGET & PERFORMANCE

• Own affiliate forecasting and pacing against monthly and quarterly GMV and revenue targets
• Manage sampling, commission and incentive budgets against ROI, ROAS and CAC goals; test commission structures and partner mix
• Apply TikTok Shop's ACE framework and partner with the performance team on attribution and incrementality

CONTENT FLYWHEEL & PAID

• Turn VIP affiliate content into UGC, Spark Ads and paid partnerships that fuel Meta, TikTok and other channels
• Partner with the performance team to scale GMV Max efficiently, identifying creators whose content can scale into paid

PLATFORM EXPANSION

• Grow the program across LTK, ShopMy, Impact, Amazon creators and YouTube affiliates alongside TikTok Shop
• Test new affiliate and social commerce platforms early to diversify revenue and reduce platform risk; scale what works and sunset what doesn't

SHOP OPERATIONS & REPORTING

• Manage hands-on product seeding: order placement, shipment tracking and personalized sends
• Serve as the main point of contact for affiliate agency and platform partners, holding them accountable to KPIs
• Deliver weekly, monthly and quarterly reporting with clear recommendations for leadership

AI TOOLING EXPERIENCE

This part of the role is required. We want someone who walks in already running their work through AI.

• Claude every day: uses Claude for planning, analysis, briefs, outreach, SOPs and reports; comfortable with Projects, connectors, file analysis and artifacts. Discernment of data is owned by the Affiliate Manager. 
• Creator research at scale: uses AI to find, vet and prioritize creators, and to analyze top-performing content for what drives sales
• Personalized outreach: drafts tailored outreach and briefs quickly without losing the personal, on-brand voice
• Building workflows: turns recurring work like seeding, campaign launches and weekly reports into reusable templates and automations
• Judgment: knows where AI falls short, such as brand nuance, wrong creator data and numbers it makes up, and checks for those before anything ships

What You Bring

• A deep, rich rolodex (required): an established, active network of fashion, lifestyle and beauty creators, top-tier affiliates, agencies and talent managers you can call today, plus direct relationships with platform partner teams
• A track record of bringing your network to a brand and turning it into revenue. Be ready to share examples
• 5+ years in affiliate, creator, influencer, partnerships or social commerce roles, ideally in fashion, apparel, beauty or DTC
• Hands-on TikTok Shop experience (Seller Center and Affiliate Center), plus fluency in LTK, ShopMy and Impact; familiarity with Euka, Cruva, Unbox or Reacher
• Strong command of GMV, ROAS/iROAS, CAC and attribution; you can read a commission dashboard and make decisions from it
• Strong negotiation, communication and project management skills, with the ability to present to and influence leadership

What Sets You Apart

• You're an active creator yourself, with affiliate status. Above all, you think like a creator
• You're equal parts relationship builder and commercial operator, and see community, content and revenue as one connected engine
• You build programs that don't yet have a playbook, without slowing the team down

12th Tribe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.