Social Media Strategist Jobs at Directive

Directive is a B2B performance marketing agency that provides services including paid media, SEO/content, PR, and revenue operations to technology, industrial, and services brands. It operates through three divisions — Performance, Communications, and Commerce — using its proprietary DiscoverabilityOS methodology to align brand and demand toward qualified pipeline.

• Senior Paid Social Strategist (Remote US) -Future Opening : remote, Senior, posted 11 June 2026.
• Senior Paid Social Strategist (Remote Canada) -Future Opening : remote, Senior, posted 11 June 2026.
• Paid Social Strategist (Remote US) -Future Opening: remote, posted 11 June 2026.
• Paid Social Strategist (Remote Canada) - Future Opening : remote, posted 11 June 2026.

Directive is also hiring: paid social manager (6), creative director (4), social media manager (3), communications manager (2) and content strategist (2).

Its roles are in remote (15), Montréal, Canada (7), Vancouver, Canada (7) and Toronto, Canada (7).

A Social Media Strategist owns the planning, execution, and performance of a brand's presence across social platforms such as Instagram, TikTok, LinkedIn, X, and Facebook. Day-to-day work involves developing channel strategies aligned to business goals, building content calendars, briefing creative teams, writing or reviewing copy, and managing community engagement. They analyze platform analytics to report on performance, identify trends, and continuously refine the strategy. Paid Social Strategists within this role also plan and optimize paid campaigns, managing budgets, audience targeting, and A/B testing across platforms like Meta Ads and LinkedIn Campaign Manager. They collaborate closely with content, brand, and performance marketing teams to ensure social activity is coherent and effective.