Summary of the Video Creator, User Generated Content and Social job at StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is looking for a Video Creator, User Generated Content (UGC) and Social to build a scrappy, always-on video engine that turns internet culture and AdTech news into content people actually stop scrolling for. This isn't a brand-video or sizzle-reel role — it's short-form, native, fast, and built for the feed. You'll script, shoot, edit, and often star in 3-4 videos a week across TikTok, Reels, Shorts, and LinkedIn, using data and a tight feedback loop with the digital performance team to decide what to make next.

You'll report to the Group Manager of Video Production and work in lockstep with StackAdapt's Principal Organic Brand & Social Marketing Manager, who sets editorial direction, channel priorities, and the weekly content slate. This role is built for someone who can move from idea to published video in 24-48 hours, working within a clear editorial direction rather than a committee.

This is an individual contributor role, ideally based within the Greater Toronto Area, but all candidates within Canada are welcome to apply and will be considered for the opportunity.

What You'll Be Doing:

Channel Expansion

• Channel Expansion: Lead the launch of StackAdapt's TikTok channel and support expansion into Instagram, X, and Reddit in partnership with the organic brand and social manager.
• Trend-Jacking & Ideation: Monitor daily viral formats, audio, and AdTech news to turn emerging internet culture into relevant brand and edutainment content within 24-48 hours.
• Rapid Scripting & Production:
  • Script, film, and edit 3-4 short-form videos per week for 9:16 vertical feeds (TikTok, IG Reels, YouTube Shorts, LinkedIn), translating StackAdapt's brand voice into feed-native formats.
  • Build a weekly content slate with the organic brand and social manager, balancing reactive trend content with planned campaign and product moments.
• Hook Optimization: Front-load the first 2-3 seconds of every video with high-energy visual or audio hooks to prevent viewers from scrolling past.
• On-Camera Talent & Direction: Host the majority of videos yourself, building a recognizable on-camera presence for StackAdapt, and direct internal employees as supporting talent.
• Algorithm-Driven Iteration: Analyze and share retention curves, drop-off rates, and audience interactions to constantly test new editing styles, formats, and messaging.

What You'll Bring to the Table

• Social-Native Portfolio: A public portfolio or personal platform handle showing strong performance on short-form videos (look for strong pacing and captions, not cinematic sizzle reels).
• Speed Over Perfection Mindset: You’ve got a bias for shipping: you'd rather post a good video today than a perfect video next week.
• B2B Translation: Ability to take technical programmatic advertising concepts (CTV, DSPs, contextual targeting) and make them entertaining and accessible.
• Platform Fluency: Deep understanding of how algorithms rank content differently across LinkedIn vs. TikTok or Instagram.
• Technical Versatility: Fluency in native editing tools (CapCut or similar); Premiere or After Effects.
• Comfort working solo end-to-end: You can be the writer, camera operator, host, and editor on the same video.