Marketing Operations Jobs
What does a Marketing Operations do?
Marketing Operations professionals own the infrastructure behind a marketing team's execution, managing the marketing technology stack, maintaining data quality, building and optimising campaign workflows, and ensuring accurate attribution and reporting. Day-to-day they configure and integrate platforms such as CRMs and marketing automation tools, build dashboards to track pipeline contribution, govern lead management processes, and partner with sales operations to align on data definitions and handoff rules. Their work translates marketing activity into reliable, actionable data that informs strategy and budget decisions.
Key responsibilities
- Manage and optimise the marketing technology stack (MAP, CRM, analytics tools)
- Build, QA, and maintain automated campaign workflows and nurture programmes
- Oversee lead lifecycle management including scoring, routing, and SLA tracking
- Develop and maintain marketing performance dashboards and attribution reporting
- Maintain database hygiene, segmentation, and compliance with data regulations
- Partner with sales operations to align on pipeline definitions and lead handoff processes
Skills & tools
Education & background
Bachelor's degree in marketing, business, or a related field, though demonstrated platform expertise and analytical experience are often weighted equally.
Career path
Can progress from Marketing Operations Coordinator or Analyst to Manager, Director, or VP of Marketing Operations, or move laterally into Revenue Operations or Growth roles.