Marketing Manager Jobs
What does a Marketing Manager do?
A Marketing Manager leads the planning, execution, and optimisation of marketing campaigns and programmes across digital and offline channels. They work closely with creative, content, sales, and product teams to develop go-to-market strategies, manage budgets, and ensure brand consistency. Day-to-day work involves briefing and reviewing campaign assets, analysing performance data, managing agency or freelancer relationships, and reporting results to senior stakeholders.
Key responsibilities
- Develop and own the marketing plan, aligning campaigns to business and revenue goals
- Manage campaign execution across channels including email, paid media, social, and events
- Brief and oversee creative and content production, ensuring brand consistency
- Track, analyse, and report on campaign performance metrics and ROI
- Manage marketing budgets, forecasting spend and reconciling actuals
- Collaborate with sales and product teams on go-to-market launches and lead generation programmes
Skills & tools
Education & background
Bachelor's degree in marketing, business, or communications, though equivalent experience and a strong track record are widely accepted
Career path
Typically progresses from Marketing Executive or Specialist; can advance to Senior Marketing Manager, Head of Marketing, or specialise into Demand Generation, Brand, or Product Marketing