Summary of the Senior CRM Lifecycle Marketing Manager job at Inkitt

Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue.

Behavioral Segmentation & Content Targeting: Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints.

Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks.

Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.

Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.

A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.

Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.

Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.