Summary of the Lifecycle Marketing Strategist job at APPLY

Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.

Write briefs and approve all created assets.

Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.

Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.

Continually track and develop a clear record of incremental revenue sourced from owned initiatives.

Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.

Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.

Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.

8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).

Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.

Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.

Direct experience leveraging data for complex personalization marketing programs.

Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).

Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.

Hands-on approach that delivers sharp strategic insights for clients.

Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.

Understanding of AI decisioning tools with current practical application.

Superior written and communication skills with strong organizational abilities.

Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.

Experience with project management tools.

Great intuition and a proactive nature.

Ability to manage multiple projects and clients simultaneously in a fast-paced environment.