Head of Marketing Jobs
What does a Head of Marketing do?
A Head of Marketing owns the end-to-end marketing strategy and its execution across brand, content, digital, and demand generation. They set the marketing roadmap aligned to business goals, manage and develop a team of marketing specialists, oversee budget allocation, and work closely with sales, product, and leadership to ensure consistent messaging and measurable pipeline contribution. Day-to-day work spans reviewing campaign performance data, briefing creative and content teams, aligning on go-to-market plans for new products, and reporting on marketing ROI to the executive team.
Key responsibilities
- Define and own the overall marketing strategy aligned to company revenue goals
- Lead and develop a cross-functional marketing team covering content, digital, brand, and comms
- Oversee demand generation and pipeline contribution across paid, owned, and earned channels
- Manage the marketing budget and allocate spend across channels based on performance data
- Drive go-to-market planning for new products, features, or market expansions
- Report on marketing KPIs and campaign performance to senior leadership
Skills & tools
Education & background
Degree in marketing, business, or communications common, though extensive hands-on marketing leadership experience is often equally weighted.
Career path
Typically progresses from Senior Marketing Manager or VP of Marketing; can move into CMO, CGO, or broader commercial leadership roles.