Summary of the Head of Growth Marketing (NYC or London) job at UpSlide

UpSlide is the number one productivity solution provider for financial services. Our software dramatically improves the functionality of PowerPoint, Word, Excel, and Power BI and enables users at firms like Citi, KPMG, and BNP Paribas to focus on high-value tasks rather than formatting or copy-pasting. We’re scaling up with 160+ employees across our offices in New York, London, Paris (HQ), Singapore, and Berlin.

Our values ✨

Our values guide our approach to work and are at the heart of our recruitment process. To join our team, we look for individuals who value:

• Excellence: We think that every detail counts, and we place great importance on the quality of our deliverables.

• Trust: We are passionate, committed, and free to act with autonomy.

• Happiness at work: We enjoy looking on the bright side and we share our enthusiasm with our colleagues and clients.

The team 🧑‍🤝‍🧑

Reporting to Giorgia, Head of Marketing, you will lead the Growth Marketing function, including:

• Field Marketing

• Lifecycle Marketing

• Marketing Operations

You will also be responsible for managing external SEO and paid media agency partners.

As a senior leader within the Marketing team, you will work closely with:

• Sales on pipeline generation, lead management and strategic account engagement

• Product Marketing and the Head of Marketing on messaging, ICPs and long-term strategy

• Content Marketing on integrated campaigns and thought leadership

• Design for ad creatives and campaign planning

• Customer Success on adoption, expansion and customer engagement programs

• RevOps on attribution, reporting and funnel optimization

Your responsibilities 🖋️

UpSlide is looking for a commercially minded Head of Growth Marketing to build and scale a predictable pipeline generation engine.

You will own the strategy, performance and optimization of our demand generation activities, ensuring marketing delivers measurable impact on pipeline, opportunity creation and revenue.

You will lead our Growth function across field marketing, lifecycle marketing and marketing operations, while managing our SEO and paid acquisition agency partners. Working closely with Sales, Product Marketing, Content, Customer Success and RevOps, you will translate our positioning into programs that generate demand, accelerate opportunities and support long-term business growth.

This role is critical to achieving UpSlide's growth ambitions globally and strengthening our position as the leading AI document production layer for Financial Services professionals.

• Define and execute UpSlide's growth strategy to drive pipeline, opportunity creation and revenue growth across priority markets and segments

• Own marketing's contribution to commercial targets, ensuring programs are aligned to business objectives and measurable outcomes

• Partner closely with GTM to improve lead generation, lead management, conversion rates and overall funnel performance

• Develop and optimize integrated programs across events, digital channels, lifecycle marketing and account-based initiatives

• Own the performance of marketing acquisition channels, including SEO and paid media, through effective agency management and investment decisions

• Drive audience growth, engagement and conversion through lifecycle marketing programs and newsletters

• Partner with RevOps to improve attribution, reporting, automation and visibility across the buyer journey

• Establish a culture of experimentation, using data, AI and automation to improve performance and efficiency

• Lead, develop and coach a high-performing Growth team, fostering accountability, collaboration and continuous improvement

Your goals ⚡

• Consistent delivery of qualified opportunities and pipeline targets

• Increased contribution of marketing to revenue growth and ARR

• Strong performance across strategic growth markets, particularly the Americas and EMEA

• Improved conversion throughout the marketing and sales funnel

• Measurable growth of newsletter audience and engagement

• Clear attribution, reporting and visibility into marketing performance

• Scalable growth programs that support future business expansion

• A high-performing team with strong cross-functional partnerships

Requirements

You are a great fit if you have:

• Proven experience leading growth, demand generation or acquisition marketing teams within B2B SaaS

• Experience leveraging AI for pipe generation, efficiency and experimentation

• Strong commercial mindset with experience owning pipeline and revenue targets

• Deep understanding of enterprise buying journeys and complex sales cycles within regulated industries

• Experience working closely with GTM teams to drive measurable business outcomes

• Strong analytical and operational skills, with a data-driven approach to decision-making

• Experience managing marketing technology, agencies and performance budgets

• Excellent stakeholder management and leadership capabilities

• Comfortable operating across both strategy and execution

We’d love it if:

• You have experience in an international environment

• You have experience in Financial Services, Fintech or AI software

✨ If you don’t tick all the boxes but you think you’d be a great fit, please apply and tell us why.

Recruitment process

• Phone call with Andrea, Senior Talent Acquisition Specialist [45’]

• Video call with Giorgia, Head of Marketing [60’]

• At-home case study prep, with an in-person presentation and team-meet [90’]

• Final video call with Julien, CEO [30’]

🚀 We'll conduct a reference check to learn how to help you thrive!

⚡ On average, our process lasts 3 weeks.

What we offer

Make a real difference and be at the very centre of a self-funded and growing SaaS company (doubling every two years for the past 10 years)!

• Both offices (London & NYC):

  • 🌍 International environment: Start-up with five offices (Paris, London, Berlin, New York, Singapore) and users in more than 60 countries

  • 💻 Hybrid work: 3 days in-office per week

  • 🧑‍💻 Work-from-home budget: €500 WFH equipment budget

  • 🌱 Training & professional development: Collaboration with our sister company, IPH, who provides UpSliders with training on key soft skills and management

  • 🎉 Company events: Office socials and international company events (e.g. annual company seminar, team seminar, and sustainability actions taken throughout the year)

  • 👶 Parental leave: Paid parental leave for the birthing/non-birthing parent and help for parents of children under seven

    • Birthing parent: 14 weeks of fully paid leave

    • Non-birthing parent: 4 weeks of fully paid leave

    • Additional benefits: flexible return to work options, and additional 5 days fully paid

    • 4 days fully paid leave for sick children up to 6 years old or up to €1,800 for childcare reimbursement

• London office only:

  • ⏰ Flexi-work: Flexible working hours

  • 💆‍♀️ Wellness package: £45 per month for physical and mental wellness activities

  • 🏠 Beautiful office: An inspiring eighth-floor corner office near Liverpool Street with beautiful common areas and meeting rooms, a balcony with a view, bike storage and showers, tea/coffee, etc.

  • ✈ Holidays: 25 days plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days)

  • 🪙 Pension: Pension contributions (with matched contributions up to 5% after one year)

  • 🩺 Health insurance: Opportunity to opt into a health insurance plan (Vitality)

• NYC office only:

  • 💆‍♀️ Wellness package: $50 per month for physical and mental wellness activities

  • 🚌 Commuter allowance: $130 per month for commuting expenses

  • 🏠 Beautiful office: A stunning Manhattan office with stylish common areas and meeting rooms

  • ✈ Holidays: PTO (20 days plus public holidays and health days)

  • 🎉 Company events: Office socials and international company events (e.g. annual company seminar, team seminar, and sustainability actions taken throughout the year)

  • 🪙 Retirement plan: Opportunity to opt into a 401k plan

  • 🩺 Healthcare: Comprehensive healthcare plans

More about UpSlide

• On top of exciting business challenges in a fast-growing market, you will find a friendly, caring, and challenging culture

• You will be met with opportunities to acquire new skills, learn from others in a multicultural environment, and grow as a person

• UpSlide employees have committed to making a positive impact on the world. We obtained B Corp certification in 2022 with strong commitments toward our employees, community, clients, suppliers, and the environment. UpSlide is now 30% owned by employees
  More info here: upslide.net/en/from-a-to-b-corp-our-mission-for-positive-impact/

• UpSlide was ranked #1 best place to work in 2019 and #1 best place to work in 2020 in the category “best company for remote work”
  More info here: upslide.net/en/happiness-at-work-recipe/

As a B Corp-certified company, we have strong commitments toward our employees, community, clients, suppliers, and the environment. We strive to create an environment where everyone feels welcome. This commitment to diversity and inclusion is applied in our recruitment process and your employee experience once you’ve joined UpSlide ✨