Summary of the Growth Marketing Retention Lead job at Trafilea

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention strategy across Email, SMS, Push Notifications and Loyalty.

• Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.

• Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.

• Build customer segmentation strategies using behavioral, transactional and engagement data.

• Develop lifecycle communication strategies for different customer segments and markets.

• Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.

• Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience.

• Partner with Data Science to identify new segmentation opportunities and predictive models.

• Collaborate with Creative teams to continuously improve messaging performance.

• Own retention calendars, communication frequency and channel orchestration.

• Evaluate new retention technologies and automation opportunities to improve scalability.

• Present insights, recommendations and business impact to stakeholders

Requirements

Must Have

• 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses.

• Proven experience managing Email Marketing as a primary retention channel.

• Hands-on experience with SMS and Push Notification strategies.

• Strong knowledge of customer lifecycle marketing, segmentation and marketing automation.

• Experience designing and analyzing A/B tests and experimentation roadmaps.

• Strong analytical mindset with experience using data to make business decisions.

• Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar.

• Experience collaborating with cross-functional teams including Data, Creative, Product and Growth.

• Advanced English (written and spoken).

Nice to Have

• Experience working with Customer Data Platforms (CDPs).

• SQL knowledge or the ability to query data independently.

• Experience partnering with Data Science teams.

• Experience with loyalty programs.

• Experience in subscription, DTC or eCommerce businesses.

• Experience with tools such as Attentive, Wunderkind or similar retention platforms.

• Previous experience leading squads or multidisciplinary project teams.