Summary of the Sr. Growth Marketing Manager job at Tabs

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automate the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.

High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.

Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI.

About the Role

We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You’ll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.

This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.

What You’ll Do
Paid Media Management

• Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization

• Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program

• Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management

• Monitor spend and performance across channels to ensure budget is allocated toward what's working

Campaign Operations

• Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms

• Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing

• Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages

Website Optimization

• Run conversion rate optimization (CRO) testing across the website

• Own execution of SEO/AEO initiatives, working within AirOps

• Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility

Reporting

• Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)

Who You Are

• Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.

• A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.

• Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.

Experience

• 5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company

• Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting

• Working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time

• Deep hands-on experience in HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity

• Comfort with CRO testing tools and methodology

• Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus

Additional Information

This role is based in New York City at our Soho office. 4x a week in office.

Perks and Benefits (Full-time Employees)

• Competitive compensation and equity

• Unlimited PTO

• Up to 100% employer covered monthly healthcare premium (medical, dental, vision)

• Lunch provided via Sharebite, plus dinner for any later in office days.

• Parental leave up to 12 weeks

• Tax free commuter and parking benefits

• Voluntary insurances (Life, Hospital, Critical Illness, Accident)

• Employee Assistance Program (Rightway)

• Free One Medical Membership

• 401k

Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.