Summary of the Senior Manager, Growth Marketing job at Sarvam

About Sarvam

Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.

About the Role

The Senior Manager, Growth Marketing owns how more of the right people discover Sarvam, try it, activate, and become long-term users.

This is an end-to-end growth role spanning acquisition, developer adoption, conversion, lifecycle, and experimentation. The mandate is to build growth engines that compound, across search, content, community, paid channels, product-led loops, and the product funnel itself.

The work is measured not by traffic or clicks, but by quality signups, successful API usage, retention, and revenue. This person works closely with Product, Developer Relations, Content, Sales, and Analytics to understand where growth is coming from, remove friction across the funnel, and continuously find new ways to scale adoption.

Key Responsibilities

• Own the growth funnel. Own the journey from discovery → signup → first successful API call → habitual usage → paid conversion → team expansion. Understand where users drop, instrument the funnel, and systematically improve it.

• Drive acquisition. Grow high-quality acquisition across search, content, community, paid search, paid social, and new distribution channels. Build a balanced mix of channels that can scale efficiently over time.

• Grow developer adoption. Increase API usage and open-weight model adoption. Work closely with Product and DevRel on documentation, technical content, developer journeys, and product-led growth loops.

• Own search and discoverability. Build Sarvam's presence across traditional search, technical SEO, documentation SEO, and increasingly, AI-powered search and LLM answers.

• Improve activation and onboarding. Reduce the time between signup and first value. Design onboarding, lifecycle communication, product nudges, and experiments that help developers get to a successful first use case quickly.

• Drive conversion. Continuously improve landing pages, signup flows, pricing journeys, paywalls, and other conversion points that turn interest into usage and usage into revenue.

• Build retention and expansion loops. Identify the behaviours that predict long-term usage, churn, and account growth. Build lifecycle, re-engagement, retargeting, and product interventions around them.

• Run experimentation. Maintain a continuous backlog of growth experiments across acquisition, activation, conversion, and retention. Ship quickly, measure rigorously, and scale what works.

• Own growth economics. Understand acquisition efficiency across channels and cohorts. Own CAC, payback, LTV, attribution, and budget allocation, with a clear view of where the next incremental unit of growth should come from.

• Analytics and instrumentation. Define the metrics the growth team runs on, ensure the right events and funnels are instrumented, and build dashboards that make performance visible and actionable.

• Build AI-native workflows. Use AI across research, content, creative, SEO, targeting, experimentation, and analysis to compress cycles and operate a highly leveraged growth motion.

Requirements

• 7–10 years of experience in growth marketing, with hands-on ownership of a PLG or self-serve funnel

• Track record of growing acquisition, activation, conversion, and revenue with quantified outcomes

• Strong hands-on understanding of both search/discoverability and paid acquisition

• Experience building content, community, SEO, or product-led growth loops that drove meaningful adoption

• Strong experimentation discipline; able to design, run, analyse, and act on experiments rigorously

• Comfort with analytics and instrumentation; able to define metrics, pull data, diagnose funnels, and understand CAC, payback, and LTV

• Experience marketing to developers or technical buyers

• Comfortable operating across both product and marketing surfaces rather than treating growth as a channel function

• Fluent in modern AI tools across research, creative, content, analytics, and growth workflows

Good to Have

• Experience growing an API, SDK, developer product, or open-weight/open-source model

• Deep familiarity with SEO, AI-powered search, and LLM discoverability

• Experience with lifecycle, retention, and conversion-rate optimisation

• Experience building a growth motion from scratch at a founder-led or early-stage company

• Familiarity with a self-serve developer motion and an enterprise sales motion running side by side

• Experience managing or mentoring growth, lifecycle, SEO, content, performance, or analytics contributors

Why Sarvam?

Sarvam is a fast-moving, high talent-density team building full-stack AI for India, working on problems that push the frontiers of AI with real population-scale impact.

• Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar

• High ownership and high impact, from day one

• Everything we do is AI-first, from the way we build and ship to the way we think about problems

• You can work on problems that could change how an entire country learns, works, and communicates

If you want to work on problems at the frontier of AI in India, Sarvam is the place to be.