Summary of the Vice President, Global Growth Marketing job at quantummetric

🚀 About the Role

🔧 Responsibilities

Own pipeline generation strategy

• Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
• Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
• Partner with Sales leadership to align marketing investment with revenue priorities and account strategy

Lead the Growth Marketing function

• Manage and develop a high-performing team across:
  
  • Integrated Campaigns
  • Digital Marketing
  • Events & Field Marketing 
  • Website & Conversion Optimization
  • Marketing Operations
  • Marketing Analytics
    
  • Establish clear performance frameworks, operational rigor, and accountability across the organization
  • Foster a culture of experimentation, measurement, and continuous improvement

  Drive digital demand and market presence

  • Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
  • Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as enterprise research hub
  • Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics

  Scale data-driven marketing

  • Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
  • Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment

  Accelerate enterprise revenue

  • Develop programs that drive engagement within target accounts and accelerate deal progression
  • Build integrated marketing plays that combine digital, events, and account-based engagement
  • Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers

  ​​Budget business planning

  • Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
  • Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
  • Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
  • Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact

⭐️ What you bring

Leadership

• 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
• Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
• Track record of developing and mentoring marketing leaders while building strong, accountable teams
• Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives

Pipeline generation and enterprise GTM

• Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
• Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
• Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
• Demonstrated success increasing marketing’s influence across early and mid-stage pipeline

Digital marketing and demand capture

• Expertise across modern digital demand generation channels including:
  • Paid search and paid social
  • SEO and AI search
  • Content-led demand generation
  • Conversion optimization
  • Website experience and personalization
  • Strong understanding of how digital signals and behavioral data inform account engagement strategies

  Marketing operations and analytics

  • Deep understanding of marketing operations and the systems required to scale revenue marketing
  • Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
  • Strong analytical mindset with the ability to translate complex data into clear strategic decisions
  • Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights

  Personal attributes

  • Highly strategic with a strong bias toward execution and measurable impact
  • Data-driven decision maker with strong business and financial acumen
  • Collaborative leader who builds strong partnerships across the organization
  • Comfortable navigating ambiguity while driving clarity and direction for teams
  • Strong communicator capable of influencing stakeholders at all levels of the organization