Summary of the Manager, Growth Marketing job at PartnerCentric, Inc.

About the Role

We are hiring a Manager, Growth Marketing to help execute and elevate PartnerCentric's brand presence across the performance marketing industry. Reporting to the VP, Growth Marketing, you will lead the execution of podcast marketing, social media, content strategy, industry events and lifecycle marketing that strengthen our reputation, build relationships, and support business growth.

Working closely with the VP of Growth Marketing, CEO, Sales, Client Services, Product, and external partners, you'll ensure PartnerCentric consistently shows up in the right places with the right message — and nurtures the audiences who find us. You'll coordinate campaigns, manage external relationships, execute brand initiatives, and optimize programs that increase awareness, engagement, and market credibility.

This role is ideal for someone who enjoys bringing ideas to life, managing multiple initiatives, building relationships, and turning strategy into measurable execution.

This is a fully remote position, but candidates must reside and physically perform the work within the United States. We are only considering applicants who possess unrestricted, independent work authorization that does not now, or in the future, require employer sponsorship.

A Week in the Life

Monday Review podcast, social, event, lifecycle, and brand performance with the VP of Growth Marketing. Align on weekly priorities, upcoming campaigns, executive opportunities, and project timelines. Coordinate with internal teams and agency partners.

Tuesday Execute podcast marketing campaigns, coordinate guest outreach, prepare executive communications, and support speaking opportunities, media placements, and award submissions. Repurpose content across social and marketing channels.

Wednesday Meet with podcast guests, conference organizers, strategic partners, and vendors. Coordinate upcoming events, sponsorships, executive appearances, and relationship-building opportunities.

Thursday Partner with Marketing, Sales, Client Services, and Product teams to execute webinars, case studies, newsletters, HubSpot nurture/lifecycle campaigns, partner campaigns, customer stories, and thought leadership initiatives that support company priorities.

Friday Review campaign performance, podcast growth, social engagement, event metrics, lifecycle email performance, and project status. Share recommendations and next steps with the VP of Growth Marketing while preparing priorities for the following week.

Responsibilities

Content Strategy & Management

• Develop and maintain a content calendar spanning podcast, social, PR, events, and lifecycle marketing to ensure consistent, on-brand messaging.
• Repurpose long-form content (podcast episodes, webinars, case studies) into articles, social posts, newsletters, and sales enablement assets.
• Own the end-to-end content management process: intake, drafting/editing, review and approval workflows, publishing, and archiving across the website, blog, and content library.
• Own the case study program end-to-end: identify strong customer stories, coordinate with Client Services and Sales to secure customer participation, conduct interviews, and manage drafting, approval, and publishing.
• Maintain a content asset inventory (blogs, one-pagers, case studies, videos, decks) and ensure assets stay current, on-brand, and easy for Sales and Client Services to find and use.
• Manage relationships with freelance writers, editors, and designers supporting content production.
• Ensure content is optimized for SEO, accessibility, and distribution across channels.

Social Media Management

• Own the day-to-day management of PartnerCentric's social media channels (LinkedIn, X, etc.), including content calendar, scheduling, and publishing.
• Grow follower base, engagement, and share of voice through consistent, high-quality organic content.
• Support executive/founder personal brand presence on social platforms.

Podcast Strategy & Marketing

• Manage the day-to-day execution and promotion of PartnerCentric's podcast.
• Develop promotional campaigns that increase audience growth, engagement, and reach.
• Source, recruit, and coordinate podcast guests aligned with company priorities.
• Coordinate podcast appearances for company executives on external shows.
• Repurpose podcast content into videos, articles, newsletters, social content, and other marketing assets.
• Track podcast performance and recommend optimizations.

Events & Industry Engagement

• Coordinate conference participation, sponsorships, networking events, executive dinners, and partner gatherings.
• Execute event marketing plans that maximize visibility and relationship-building opportunities.
• Manage event logistics, timelines, vendors, and promotional activities.
• Support partner marketing initiatives tied to conferences and industry events.
• Track event performance and provide post-event recommendations.

Lifecycle Marketing (HubSpot)

• Build, manage, and optimize lifecycle email campaigns (newsletters, nurture sequences, event/webinar follow-ups) within HubSpot.
• Segment and maintain contact workflows to support targeted, relevant communications across the funnel.
• Partner with Sales and Client Services to align lifecycle messaging with the customer journey.
• Track email performance (opens, clicks, conversions) and iterate on messaging, cadence, and segmentation.
• Maintain HubSpot hygiene and ensure marketing/sales alignment on lead handoff and scoring, where applicable.

Marketing Operations & Collaboration

• Collaborate with the Growth Marketing and marketing operations team on integrated campaigns supporting awareness and demand generation.
• Manage external agencies, contractors, freelancers, and vendors.
• Coordinate project timelines, deliverables, budgets, and communications across multiple initiatives.
• Help improve processes for podcast promotion, social media, lifecycle marketing, and event marketing.
• Stay informed on industry trends and recommend opportunities for continuous improvement.

Measurement & Reporting

• Track and report on KPIs across podcast growth marketing initiatives.
• Provide regular reporting and recommendations to the VP of Growth Marketing.
• Support continuous optimization through performance analysis and market insights.

Role Requirements

• 5+ years of marketing experience in communications, events, social media, and content.
• Experience managing podcasts, social media channels, executive communications, lifecycle/email marketing, content management, or growth marketing programs.
• Experience developing customer case studies/success stories, including coordinating customer interviews and approvals.
• Hands-on experience with HubSpot (or a comparable marketing automation/CRM platform) for email and lifecycle campaign management.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience managing agency, vendor, or partner relationships.
• Comfortable collaborating across marketing, sales, client services, and executive leadership.
• Strong attention to detail and ability to execute with minimal oversight.
• Analytical mindset with experience measuring campaign and program performance.
• Understanding and inspired by AI tools (Claude, Lovable).
• Interest in affiliate marketing, influencer marketing, AI visibility, and performance marketing.

Key Performance Indicators (KPIs)

Content & Social Performance Content output/cadence, social follower growth, engagement rate, and content repurposing efficiency.

Podcast Performance Audience growth, downloads, engagement, guest quality, and promotional effectiveness.

Events & Partnerships Successful execution of conferences, sponsorships, executive events, partner initiatives, lead generation and post-event outcomes.

Lifecycle Marketing Email/nurture campaign performance (open, click, conversion rates), list growth and health, and funnel progression tied to lifecycle touchpoints and generating demand.

Operational Excellence On-time project delivery, agency/vendor management, budget adherence, and cross-functional collaboration.

Benefits & Perks

• Competitive salary
• Comprehensive medical, dental, and vision insurance
• 401(k) with company match
• Remote-first work environment
• Generous Flex Day policy and paid holidays
• Ongoing professional development and leadership opportunities
• Access to cutting-edge AI tools and technology
• A collaborative, people-first culture focused on innovation and continuous growth

About PartnerCentric

PartnerCentric is a leading performance marketing agency helping brands accelerate growth through Affiliate Marketing, Creator & Influencer Marketing, Strategic Partnerships, and emerging digital channels.

For more than 20 years, we've helped some of the world's most recognized brands build high-performing partner programs that deliver measurable business results. Today, we're evolving beyond traditional affiliate management to create integrated performance marketing solutions that connect affiliate, creator, content, AI, partnerships, and emerging technologies into one cohesive strategy.

We're a remote-first company built on ownership, curiosity, innovation, and continuous improvement. We believe the best ideas come from people who ask questions, challenge assumptions, embrace new technology, and are always looking for better ways to serve clients.

If you're excited about helping shape the future of performance marketing, not simply managing campaigns, you'll fit right in.