Summary of the Growth Marketer (ANZ Remote, Fixed-Term) job at Optimal Workshop

Australia or New Zealand | 12 month fixed-term contract  🚀

About Optimal 

At Optimal we provide powerful UX research tools to help teams make data-driven decisions. Trusted by the world’s biggest brands, we’re on a mission to help teams create delightful, user-friendly products that people love. 

The role

We're looking for a Growth Marketer to join our team and help take our enterprise user acquisition, engagement, and retention to the next level.

You’ll be responsible for planning and executing growth initiatives across acquisition, activation, and retention channels. You’ll work cross-functionally with our marketing, product, and sales teams to build and execute data-driven campaigns that scale our user base, improve our onboarding process, and drive ongoing engagement with our platform. 

What you'll do

Growth Strategy & Execution:

• Develop and implement data-driven growth marketing strategies to acquire new users and retain existing customers.
• Optimize conversion rates across the entire user journey — from awareness and acquisition through to activation and retention.
• Identify and execute innovative marketing campaigns across channels, including email, content, paid media, email and partnerships.

Demand Generation

• Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI
• Measure and report on performance of marketing campaigns and other key performance metrics within the marketing funnel 
• Own and manage lead nurture content and strategy  to increase velocity of inbound leads
• Lead the marketing and sales relationship with responsibility for marketing and sales handover of leads 
• Own demand generation technology stack including Hubspot 

Retention & Engagement:

• Develop and execute customer retention campaigns, including email nurturing, in-app messaging, and customer re-engagement efforts.
• Work with the product team to create personalized in-product experiences that drive usage and retention.
• Analyze customer behavior to identify opportunities for improving the user journey, onboarding, and overall satisfaction.

Data-Driven Decisions:

• Track and measure the performance of all growth initiatives, leveraging analytics tools (e.g., Google Analytics, SFDC) to inform decisions.
• Conduct cohort analysis, funnel analysis, and user segmentation to better understand user behavior and improve key metrics (e.g., LTV, churn, CAC).
• Build and maintain dashboards and reports to track key growth metrics and inform leadership on progress toward goals.

What we’re looking for:

• 10+ years of experience in growth marketing, digital marketing, or a related field, preferably in SaaS or B2B environments
• Proven track record of driving user acquisition, engagement and retention 

• Direct experience with demand generation technology including Hubspot and ad platforms including Linkedin Ads and Google Ads. 

What’s in it for you:

• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team)
• Annual wellbeing allowance and support
• 4 weeks annual leave, plus an additional day off on your birthday!
• Opportunities for professional growth and development

Be part of a fast-growing company that’s trusted by the biggest brands in the world and work in an innovative environment where your work makes a real impact. If you’re a growth marketing leader with a passion for data-driven results and scaling user-centric platforms, we would love to hear from you.