Summary of the Growth Marketing Lead job at Onshore

Why Onshore

Most companies and professional services firms are trying to adapt to AI. Onshore is building an AI-native services company from the ground up.

We believe organizations that combine deep human expertise with AI to deliver better outcomes, faster execution, and a better client experience. Our team is reimagining how accounting services are delivered, replacing legacy processes with technology, automation, and modern ways of working.

With product-market fit, a proven pipeline model, significant investment in growth, and backing from leading investors, Onshore is positioned to define what the next generation of professional services looks like.

Why This Role

The best marketing teams are becoming leaner, flatter, and more effective, using technology, automation, and specialist partners to create outsized impact.

This is an opportunity to help build that kind of organization from the ground up.

As our first dedicated growth hire, reporting directly to the Head of Marketing, you'll own demand generation end-to-end. You'll build the systems, campaigns, and processes that drive pipeline across channels, industries, and services.

You'll work closely with leadership, sales, and agency partners, but you'll own the engine. Success means creating a repeatable growth system that scales beyond any single campaign.

Few marketers get the chance to help build both an AI-native marketing organization and an AI-native services company. This is one of those opportunities.

What You'll Own

• Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
• Build a repeatable content engine, from ideation to distribution, that compounds over time
• Develop campaign architecture that connects audience segmentation, creative, and landing experiences
• Improve conversion across the lead to meeting to SQL funnel
• Document a GTM playbook that can extend to new verticals and products as we grow

What Success Looks Like at 12 Months

• A demand engine that runs predictably, not just campaign to campaign
• Measurable improvement in cost per qualified opportunity
• Clear vertical positioning that shows up consistently across channels
• A GTM framework documented well enough to hand off or replicate

Who You Are

• 5 to 8 years in growth or marketing, ideally with some experience in a lean B2B environment
• You've owned a demand gen function before, not just contributed to one
• Comfortable across paid, content, and campaign operations without needing a specialist for every task
• Strong with data: you form hypotheses, test them, and know what the numbers are telling you
• Fluent with modern marketing tools and AI-assisted workflows; you find ways to do more with less
• Strong creative instincts and narrative clarity
• Revenue-oriented: you care about pipeline, not just impressions
• High agency, low ego

What to Expect

• You'll report to the Head of Marketing; this is a true strategic partnership, not a hand-off model
• You'll work closely with a paid media agency on day-to-day execution
• Individual contributor role today, with a realistic path to building a small team as we scale

Life at Onshore

Compensation

We offer competitive compensation aligned with impact. The base salary for this role ranges from $160,000 – $180,000, with additional upside tied to performance.

Benefits

• Medical, dental, and vision coverage
• FSA and HSA options
• Paid parental leave

Time Off

Unlimited PTO. Take the time you need to reset and do your best work.

How we work

We’re building in-person in New York City. The team moves quickly, works closely, and holds a high bar for execution. You’ll be surrounded by people who care deeply about what they’re building and expect the same.