Summary of the Growth Marketing Manager job at Flagler Health

Flagler Health is building the clinical operating system for modern musculoskeletal care.

We partner with MSK provider groups and specialty clinics to help them grow, operate more efficiently, and deliver better longitudinal care across patient acquisition, clinical workflows, and ongoing patient engagement. Our platform sits at the intersection of care delivery and clinic operations, helping providers capture more value across the full patient lifecycle.

We’ve recently raised our Series B and are entering our next phase of growth.

The Role:

The Growth Marketing Manager will be the Marketing team's first dedicated growth hire. Report to the VP of Marketing, this role owns demand generation and growth marketing initiatives, and is responsible for turning marketing efforts into qualified sales pipeline.

We sell six- and seven-figure deals into a defined universe of MSK practices, with sales cycles measured in months, not weeks. Growth here is not about lead volume or paid acquisition. It is about running coordinated, multi-touch programs against named accounts (conferences, executive dinners, webinars, account-based campaigns) in partnership with Sales, and converting each of them into qualified opportunities for our Account Executives.

We have an ambitious 2027 pipeline target and the budget behind it. You will own a large share of that number, build the programs that hit it, and show exactly which ones did. The right person has carried a pipeline target before, is as comfortable writing an outbound sequence as building the report that grades it, and does not need a brief to start.

What You'll Do:

• Own marketing-sourced pipeline as your number: plan, launch, and run the programs that create qualified opportunities for our AEs, and report against the target every month.

• Run account-based or named-account campaigns targeting multi-stakeholder buying committees

• Build and manage your own CRM lists, sequences, and reports without submitting tickets

• Write clear campaign copy and executive reporting as needed

• Execute field events, conferences, and executive dinners that convert into measurable pipeline

• Manage paid search and paid social budgets along with agency partners

• Use AI tools daily to increase workflow speed and output

• Deliver real reporting from a lightweight CRM such as Attio

Required Qualifications:

• 5+ years in demand generation, growth, or marketing operations at a B2B company with a sales-led motion and six-figure-plus deal sizes

• Track record of owning a pipeline number with proof of opportunities and pipeline created

• Hands-on experience running account-based or named-account campaigns with long sales cycles and multi-stakeholder buying committees

• Hands-on CRM and marketing automation skills to build lists, sequences, and reports independently

• Clear, concise written communication for campaign copy and executive reporting

• Comfort with ambiguity, real autonomy, and a bias toward shipping rough versions quickly

• Experience as an early marketing hire at a Series A or B company

Preferred Qualifications:

• Exposure to healthcare, medical practices, or health tech

• Experience turning conferences, field events, or executive dinners into measurable pipeline

• Experience managing paid search and paid social budgets and agencies

• Experience getting real reporting and insights out of CRMs

• Comfort with AI tools as part of daily workflow

• HubSpot or marketing automation experience

Work Environment:

• Location: New York

• Department: Marketing

Our Values:

This is what you can expect of your teammates at Flagler:

• Owner: We own our work like founders. We don't wait to be asked, and we pick up the problem nobody else has.

• Builder: We like making things from scratch. We don't need a playbook to start, and we'd rather ship a rough first version than wait on a perfect spec.

• Fast: We make quick decisions. We favor progress and respect process.

• Transparent: We communicate directly. We value merit and honesty, and we challenge assumptions, including our own.

• Curious: We explore new approaches and ask "why" often.