Summary of the Associate, Growth Marketing job at DailyPay

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

The Associate, Growth Marketing (email) is a marketing specialist for DailyPay’s user communications product. Reporting to the Director of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push focused on adoption our consumer suite of products inclusive of On-Demand Pay, DailyPay Card, cash back and marketplace products. This role will play a pivotal role in the strategy and growth across our newly launched marketplace product, Perks. Perks provides employees with hand-picked deals on life's biggest expenses, helping them save thousands of dollars and improve their financial wellness. Perks delivers tangible savings on things like phone bills, insurance, subscriptions, and more, empowering users to maximize their budgets. The role will help drive engagement & adoption of our consumer products through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Data, and Operations. This is a hands-on and operational role to determine strategy, tactics and implementation.

The ideal candidate has a user engagement & retention or data-driven growth/marketing background with very strong analytical skills and a keen eye for detail. The role requires high proficiency with end-to-end email marketing execution inclusive of copy, email design, user segmentation builds, email automation, QA and reporting.

How You Will Make an Impact:

• Maintain a high-velocity campaign calendar, responsible for building and deploying multiple campaigns weekly across various user segments

• Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable

• Take over ownership of ongoing campaigns we currently have in market

• Own all core aspects of email campaign production (design, HTML/CSS adjustments, building complex user segments, setting up journey logic, and being a master QA-er)

• Contribute to hitting revenue and KPI targets

• Prepare data reports and analysis of all campaign results used by departments across the company

• Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns

• Serve as the go-to technical expert for our campaign execution platform (Iterable), understanding its nuances to ensure flawless deployment

What You Bring to The Team:

• 1-3 years experience in growth and email marketing, preferably from a B2C marketplace, tech and/or finance company

• Demonstrable, hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, etc.)

• Experience in e-commerce or financial services consumer products

• A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy

• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders

• Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment, translating campaign briefs into finished products

• An obsession with detail and meticulous ability to test for accuracy, rendering across devices, and correct link tracking before every launch

• HTML/CSS experience a major plus

What We Offer:

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

High-performing cultures aren't built in silos, they thrive on partnership. At DailyPay, we Commit Together to an inclusive, professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members don’t live “single-issue lives,” and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.

In our high-trust environment, we empower you to Challenge Norms. We’ve created a space where it is safe to ask difficult questions, disrupt the status quo, and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others, we arrive at better, more innovative results.

We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty, celebrates the unique lived experiences of its people, and thrives on collective success, you’ll find it here.

If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.