Summary of the Head of Demand Generation & Growth Marketing job at Cresta

We’re seeking a Head of Growth & Demand Generation, reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth.

The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.

RESPONSIBILITIES

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor and grow a high-performing team
• Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

QUALIFICATIONS

• Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
• 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
• Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
• Collaborative, growth-oriented leader with experience managing internal teams and agencies

PREFERRED QUALIFICATIONS

• Proven success leading marketing initiatives across multiple countries or regions
• Industry-specific campaign expertise

PERKS & BENEFITS

• Medical, dental, and vision plans that are designed to fit you and your family’s needs
• Flexible vacation time to promote a healthy work-life blend
• Paid parental leave to support you and your family
• Monthly Gym & Phone allowance
• Work from home office stipend to help you succeed in a remote environment
• Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base, Bonus + Equity.

OTE Range: $280k-$330k

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai