Summary of the Senior Growth Marketing Manager job at Clever

About the Team & Opportunity

Clever's Growth, Lifecycle & Customer Marketing team connects customer needs with business opportunities through data-driven, integrated marketing programs. We're building a more scalable, always-on approach to growth that combines account intelligence, compelling customer experiences, and close partnership with Sales.

As Senior Growth Marketing Manager, Partner Demand Generation, you'll lead growth marketing for Clever's App Partner business, helping education technology companies connect with schools and expand their reach. This is an opportunity to build and optimize a modern B2B demand generation engine, moving beyond traditional campaigns to create measurable pipeline through account-based marketing, buying signals, automation, and innovative conversion experiences. You'll have the autonomy to shape strategy, test new approaches, and directly influence business results.

How You’ll Make an Impact

• Own App Partner demand generation strategy: Develop and execute integrated, always-on growth programs that generate qualified pipeline, accelerate opportunities, and support new-business revenue goals.
• Build scalable account-based marketing: Partner with App Partner Sales to identify priority accounts, buying groups, and market segments, developing targeted programs that balance personalized engagement with scalable outreach.
• Turn buying signals into action: Leverage Apollo, account intelligence, and behavioral data to identify opportunities, prioritize engagement, and coordinate timely Marketing and Sales outreach.
• Create compelling customer journeys: Design integrated, multichannel experiences that move prospects from awareness and education through product exploration, qualification, and purchase.
• Innovate how prospects convert: Explore and optimize digital, conversational, and AI-assisted experiences that help prospects discover solutions, engage with Clever, and connect with Sales.
• Partner across the business: Work closely with Sales, Product Marketing, Lifecycle, Customer Success, and Marketing Operations to translate business priorities and product positioning into coordinated growth programs.
• Support customer expansion: Identify commercial growth opportunities within existing App Partner relationships and collaborate with Lifecycle and Customer Marketing on targeted expansion and cross-sell initiatives.
• Measure what matters: Establish performance frameworks that connect marketing activity to qualified pipeline, account progression, conversion, and revenue influence. Use insights and experimentation to continuously improve results.

Required Skills & Experience (Must-Haves)

• 7+ years of experience in B2B growth marketing, demand generation, account-based marketing, or related SaaS marketing roles.
• Demonstrated success developing and executing integrated demand generation strategies tied to measurable pipeline or revenue outcomes.
• Hands-on experience building account-based marketing programs, including account segmentation, targeting, and engagement across complex B2B buying groups.
• Strong experience partnering with Sales on account prioritization, lead management, opportunity creation, and pipeline acceleration.
• Deep understanding of B2B marketing funnels, conversion optimization, lead qualification, attribution, and performance measurement.
• Experience using CRM, marketing automation, and sales intelligence platforms to execute and optimize growth programs.
• Strong analytical skills and the ability to translate data and customer insights into actionable strategies and recommendations.
• Proven ability to independently lead cross-functional initiatives, manage competing priorities, and drive programs from strategy through execution.
• A strategic, hands-on approach with a willingness to experiment, challenge assumptions, and take ownership of business outcomes.

Preferred Qualifications (Nice-to-Haves)

• Experience marketing complex or technical B2B SaaS solutions, including APIs, integrations, or platform products.
• Familiarity with education technology, K–12 markets, or software providers selling into educational institutions.
• Experience with Apollo, Salesforce, intent data, and sales engagement technologies.
• Experience designing automated, signal-triggered marketing programs and coordinated Marketing and Sales workflows.
• Familiarity with AI-powered conversational marketing, interactive digital experiences, or emerging approaches to prospect qualification and conversion.
• Experience with customer expansion, product-led growth, or partner ecosystem marketing.
• Experience building demand generation programs and operating models in evolving or scaling organizations.

CLEVER BENEFITS AND PERKS:

• A competitive salary
• Flexible Paid Time Off
• Paid Parental Leave
• Top-notch healthcare, vision, and dental coverage for you and your family
• Best-in-class mental healthcare service that supports employees' mental and emotional wellness
• A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
• A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
• Annual company and team events to connect with fun, bright coworkers

SALARY TRANSPARENCY:

The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $126,000 - $152,000. For candidates living in NYC and San Francisco, CA is between $138,000 - $167,000. All final offers are determined using multiple factors including experience and level of expertise.