Summary of the Founding Growth Marketer job at Clera

About the Role

This early-stage immigration tech startup is hiring its first dedicated growth and marketing hire to work in person with the founding team in San Francisco. The company operates across two distinct audiences: a high-intent consumer side (individuals navigating U.S. visa and immigration processes) and a B2B side (employers, HR teams, and law firms). Trust, clarity, and mission are at the core of everything this team builds.

This is a full-stack, hands-on role with end-to-end ownership of growth — from acquisition and content to lifecycle marketing and analytics. You'll work directly with the founders, helping shape go-to-market strategy and positioning in a category where credibility matters deeply. No sponsorship is available for this role.

What You'll Do

• Own growth end to end across acquisition, activation, conversion, and retention for both B2C and B2B funnels.

• Build and scale a content and SEO engine targeting high-intent search queries across visa types, immigration questions, and case studies.

• Design, run, and iterate on paid acquisition experiments across Google, Meta, and LinkedIn — scaling the channels that prove out.

• Develop brand positioning, storytelling, and founder-led and customer-story content for a trust-heavy category.

• Build lifecycle marketing programs via email/CRM, referral loops, and partnership channels.

• Set up marketing analytics and attribution infrastructure; run a rigorous, ongoing experimentation cadence.

• Partner directly with the founders on go-to-market strategy, messaging, and positioning.

What We're Looking For

Required

• 2–7 years of growth or marketing experience, ideally at an early-stage startup.

• Full-stack marketing skills spanning content, SEO, paid acquisition, lifecycle marketing, and analytics.

• Proven ability to independently execute campaigns and experiments without dedicated design, engineering, or marketing team support.

• Hands-on experience owning end-to-end growth across both B2C and B2B funnels.

• Experience building content and SEO engines for high-intent search categories.

• Experience running and scaling paid acquisition across Google, Meta, and LinkedIn.

• Experience building lifecycle marketing programs — email/CRM sequences, referral loops, or partnership channels.

• Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks.

• Experience developing brand positioning and go-to-market strategy for trust-heavy or credibility-driven categories.

• Based in San Francisco or willing to relocate — this is a fully on-site role.

Nice to Have

• Experience marketing in regulated or trust-heavy verticals such as legal, fintech, or health.

• Direct experience with U.S. immigration processes or personal connection to immigrant communities.

• Experience marketing B2B SaaS platforms to employers, HR teams, or law firms.

Location

This role is fully on-site in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Visa sponsorship is not available for this position.