Summary of the Outbound Growth Marketing manager job at claritycx

REQUIREMENTS

• 3+ years of experience in B2B outbound, demand generation, revenue operations, growth marketing, or sales operations.
• Hands-on experience with outbound campaign platforms such as Smartlead, Instantly, Outreach, Salesloft, Apollo, or similar.
• Strong experience with HubSpot CRM.
• Experience with ZoomInfo or similar B2B data platforms.
• Experience building account-based marketing (ABM) or account-based outbound programs.
• Understanding of email deliverability, domain reputation, SPF, DKIM, DMARC, and inbox management.
• Experience building lead qualification and routing processes.
• Strong analytical skills and ability to make decisions based on funnel metrics and conversion data.

PREFERRED EXPERIENCE

• Experience with Clay or similar enrichment and signal-monitoring platforms.
• Experience selling or marketing enterprise software, ERP, SaaS, or consulting services.
• Understanding of SAP ecosystem.
• Experience targeting C-level prospects

RESPONSIBILITIES

• Define and continuously refine company’s ICPs for product matrix.
• Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources.
• Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives.
• Identify and monitor buying signals, and embed them into personalized messaging strategy
• Build and optimize multi-touch outbound email sequences.
• Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance.
• Maintain data quality, segmentation, enrichment, and CRM synchronization.
• Develop lead scoring and qualification workflows.
• Create automated processes that route engaged prospects to SDRs.
• Analyze campaign performance and continuously improve conversion rates throughout the funnel.
• Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.