Summary of the Growth Marketing Analyst job at ballerinafarm

Growth Marketing Analyst

Ballerina Farm

Midway/Kamas, UT | Full-time

About Ballerina Farm

Ballerina Farm is a family-run business rooted in the simple beauty of life close to the earth. Located in the mountains of Utah, we take pride in raising animals and producing food with integrity, care, and respect for the land. What began as a passion for sharing wholesome, handcrafted food has grown into a thriving brand with a strong online presence and store locations where customers can experience our products firsthand. At Ballerina Farm, we believe in honest work, quality ingredients, and connecting people to where their food comes from and our goal is to bring the richness of farm life and thoughtfully produced food to tables across the country.

The Role

Ballerina Farm is seeking a highly analytical, detail-oriented Growth Marketing Analyst to support the continued growth of our direct-to-consumer business across paid media, website, marketplace, and customer acquisition channels.

This role will serve as the analytical backbone of the marketing team—owning performance reporting, campaign measurement, customer insights, and marketing analytics while partnering closely with our agency partners, NOMAD (Lifecycle Marketing) and SAGUM (Paid Media).

The Growth Marketing Analyst will transform data into actionable insights that help drive smarter marketing decisions, improve customer acquisition and retention, and maximize marketing efficiency across every channel.

This position reports to the Senior Brand Marketing Manager and works cross-functionally with Creative, E-commerce, Finance, Retail, Operations, Amazon, TikTok Shop, and external agency partners.

What You'll Do

Marketing Performance & Reporting

• Own weekly, monthly, and quarterly marketing performance reporting using in-platform data sources and Northbeam in conjunction.
• Build and maintain dashboards tracking key business and marketing KPIs.
• Monitor revenue, customer acquisition, conversion rate, average order value, customer lifetime value, retention, marketing efficiency, and channel performance.
• Analyze performance across Shopify, Amazon, TikTok Shop, email, SMS, paid media, affiliate, influencer, and retail initiatives.
• Identify trends, risks, and growth opportunities and communicate findings to leadership.

Agency Performance & Collaboration

• Serve as the primary day-to-day analytical partner for NOMAD and SAGUM.
• Review agency reporting and validate campaign performance.
• Monitor paid media pacing, efficiency, and campaign health.
• Analyze lifecycle marketing performance, including email and SMS engagement and revenue contribution.
• Surface recommendations and questions to agency partners based on performance data.
• Help ensure agencies have the reporting and insights needed to continuously optimize performance.

Customer & Growth Analytics

• Analyze customer acquisition, retention, repeat purchase behavior, cohorts, and customer lifetime value.
• Evaluate product performance, promotional effectiveness, and customer purchasing trends.
• Support segmentation analysis to identify high-value customer opportunities.
• Provide recommendations that improve conversion, retention, and long-term customer value.
• Assist ecommerce team with the expansion of subscription programs. 

Campaign Measurement

• Build measurement plans for product launches, promotional campaigns, partnerships, and seasonal initiatives.
• Conduct post-campaign analysis and communicate key learnings.
• Measure creative performance across channels and identify winning messaging and content themes.
• Support A/B testing initiatives and maintain documentation of test results and learnings.

Marketing Operations & Data Quality

• Maintain campaign tracking standards and reporting consistency.
• Ensure marketing data is accurate across platforms.
• Identify reporting discrepancies and work with agencies or platform partners to resolve issues.
• Improve internal reporting processes and marketing documentation.
• Support forecasting, budget tracking, and marketing planning with data-driven insights.

Success in This Role

The Growth Marketing Analyst will be successful by:

• Delivering timely, accurate, and actionable marketing reporting.
• Helping leadership make informed decisions through data-driven insights.
• Improving visibility into customer acquisition, retention, and channel performance.
• Identifying opportunities that increase marketing efficiency and business growth.
• Building scalable reporting systems that enable smarter decision-making across the marketing organization.
• Serving as a trusted analytical partner to both internal stakeholders and agency partners.

What You'll Need

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, Analytics, or a related field.
• 1–3 years of experience in marketing analytics, growth marketing, e-commerce, business intelligence, or digital marketing.
• Advanced proficiency in Excel or Google Sheets.
• Experience with Shopify, Google Analytics, Meta Ads Manager, Google Ads, Klaviyo, Attentive, Looker Studio, Northbeam, or similar marketing platforms. 
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Excellent organizational skills and attention to detail.
• Strong communication skills with the ability to present findings clearly to both technical and non-technical audiences.

Preferred Qualifications

• Experience working for a high-growth DTC, consumer packaged goods, food, wellness, beauty, or lifestyle brand.
• Experience working alongside paid media or lifecycle marketing agencies.
• Familiarity with attribution, cohort analysis, customer lifetime value modeling, and marketing forecasting.
• Experience with BI and visualization tools such as Looker Studio, Tableau, or Power BI.

About the Opportunity

• This is a full-time, exempt position
• This position requires on-site work four days per week at our Kamas and/or Midway, Utah locations, with the flexibility to work remotely one day per week.