Summary of the E-Commerce Graphic Designer (Southeast Asia Market) job at Reolink

*Please attach your portfolio along with the resume.

Key Responsibilities

1. Template-based Design Production & Cross-category Visual Consistency

• Adapt, modify, and produce assets from existing master templates across all product categories, including hero banners, product detail images, size/spec charts, bundle modules, store homepages, and campaign landing pages.

• Maintain visual consistency across the full product catalogue, including typography, colour usage, grids, badges, price lockups, CTA styles, iconography, and image treatment.

• Maintain and continuously improve shared asset libraries and template systems to ensure efficient output while preserving brand consistency.

• Conduct pre-publishing quality checks on all assets, including platform dimensions, safe zones, mobile readability, image quality, and marketplace compliance across Southeast Asian e-commerce platforms.

2. Poster Design & Cross-platform Consistency

• Design e-commerce posters and campaign visuals for TikTok Shop, Instagram, Facebook, Shopee Feed, and Lazada, optimized for each platform's formats and requirements (1:1, 4:5, 9:16, 16:9).

• Adapt campaign key visuals (KVs) into a complete set of assets for paid advertisements, organic posts, in-app banners, and livestream covers while maintaining a consistent campaign identity.

• Maintain and improve platform-specific visual guidelines, ensuring brand consistency while adapting designs to local audience preferences and platform conventions across Southeast Asia.

3. Localized Visual Ideation for the Southeast Asian Market

• Research local aesthetic preferences, colour psychology, shopping behaviour, cultural trends, and competitor creatives across Southeast Asian markets, including Malaysia, Indonesia, Thailand, Vietnam, Singapore, and the Philippines.

• Develop localized visual concepts for regional festivals, promotional events, payday campaigns, and major shopping festivals, including Ramadan, Hari Raya, Songkran, Tết, 9.9, 10.10, 11.11, 12.12, and Harbolnas.

• Ensure cultural and religious sensitivity in imagery, copy placement, model styling, and visual symbolism, while adapting typography and layouts to local languages such as Bahasa Indonesia, Thai, and Vietnamese.

• Collaborate with the growth team to develop and test localized creative concepts through A/B testing, optimizing designs based on click-through rates (CTR), conversion rates, and other performance metrics.

Requirements

• At least 2 years of experience in e-commerce, digital, or graphic design, with a portfolio demonstrating marketplace and social media assets; 3+ years of experience is preferred.

• Proficient in Figma, Adobe Photoshop, and Adobe Illustrator. Familiarity with CapCut, Canva, After Effects, or similar tools is an advantage.

• Strong understanding of Southeast Asian e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Tokopedia, with knowledge of platform specifications, image dimensions, safe zones, and mobile-first information hierarchy.

• Strong template-based design skills, with the ability to produce high volumes of quality work efficiently while maintaining attention to detail and brand consistency.

• Good command of English and Mandarin. Proficiency in Bahasa Indonesia, Thai, Vietnamese, or other Southeast Asian languages is an advantage.

• Detail-oriented, adaptable, and able to manage multiple campaigns and tight deadlines in a fast-paced environment.

Nice to have: Experience with AI-assisted design tools (e.g., Generative Fill, Midjourney, Adobe Firefly), basic motion graphics, light 3D/C4D, or performance marketing metrics.