Summary of the Senior Performance Graphic Designer job at OptiNizer

Job Title: Remote Senior Performance Graphic Designer

Job Type: Full-Time | Independent Contractor

About the Role 
We are looking for a Senior Performance Designer to create clean, high-converting digital assets for a rapidly scaling e-commerce brand. This role is best for a designer who can balance strong visuals with direct-response marketing and conversion goals. 

Key Responsibilities 
- Design creative assets for paid ads, organic social, email campaigns, landing pages, banners, and other e-commerce marketing  channels. 

- Create static graphics, short-form video assets, motion graphics, ad variations, and promotional visuals. 
- Develop creative concepts based on customer pain points, product benefits, campaign goals, and audience insights.
- Use performance data and creative feedback to improve ad designs, messaging, and visual direction. 
- Maintain brand consistency while testing new layouts, hooks, angles, and formats. 
- Present product benefits clearly, professionally, and in a compliant way. 

Qualifications 

• 4+ years of experience in graphic design, performance design, digital design, or e-commerce creative. 
• Strong portfolio with paid ad creatives, social media graphics, landing page visuals, and conversion-focused designs.
• Experience with e-commerce brands; consumer products, beauty, wellness, lifestyle, or similar industries is  preferred. 
  
• Proficiency in tools such as Adobe Creative Suite, Figma, Canva, After Effects, Premiere Pro, or similar platforms.
• Proficient in AI and automation tools to improve creative workflows, speed, and output quality.
• Good understanding of direct-response design, A/B testing, visual hierarchy, typography, and layout.
• Able to work independently, communicate clearly, manage multiple tasks, and meet deadlines in a remote setup. 
  
  Nice to Have 
  
• Experience with Shopify or other e-commerce platforms. 
  
• Basic video editing and motion graphics skills. 
  
• Familiarity with performance metrics such as CTR, CPA, ROAS, and conversion rate. 
  
• Understanding of e-commerce advertising guidelines and platform compliance. 
  
  Application Requirements 
  
• Applicants should submit a resume or CV, a design portfolio, and sample ad creatives or e-commerce graphics  relevant to performance marketing.