Summary of the Senior Graphic Designer job at Lynon

About the Role

We are looking for an experienced and highly creative Senior Graphic Designer to join our Product Team.
In this role, you will be responsible for developing high-quality visual concepts and digital assets that support product features, in-platform promotions, campaigns, and user engagement across web and mobile platforms.
You will work closely with Product Designers, Product Managers, Developers, and other cross-functional stakeholders to transform product and business requirements into compelling visual solutions. The ideal candidate combines strong graphic design fundamentals, creative ownership, motion design capabilities, and practical experience using AI-powered tools within modern design workflows.

Responsibilities

• Develop creative concepts and visual directions for product features, in-platform campaigns, seasonal promotions, and other digital initiatives;.
• Design high-quality static and animated banners for web and mobile products;.
• Create promotional graphics, illustrations, icons, backgrounds, and other product-related visual assets;.
• Produce polished motion-based promotional assets without relying on video production or editing workflows;.
• Generate, refine, and adapt AI-assisted visuals while ensuring they meet brand, product, and production-quality standards;.
• Use AI-powered tools to accelerate ideation, visual exploration, image generation, asset creation, and design iteration;.
• Collaborate closely with Product Designers, Product Managers, Developers, and QA throughout the product development process;.
• Translate briefs, product requirements, and business objectives into clear and visually engaging design solutions;.
• Prepare production-ready assets optimized for different screen sizes, devices, formats, and technical requirements;.
• Maintain visual consistency across product experiences by following and contributing to brand guidelines and design systems;.
• Provide creative direction, constructive feedback, and design guidance when required;.
• Proactively identify opportunities to improve visual quality, user engagement, and creative workflows;.
• Stay up to date with graphic design, animation, AI technology, digital product, and industry trends..

Requirements

• 5+ years of professional Graphic Design experience;.
• Strong portfolio demonstrating high-quality digital design work, including static and animated promotional assets;.
• Expert-level proficiency in Adobe Photoshop and Adobe Illustrator;.
• Strong working knowledge of Adobe After Effects or similar tools for creating animated banners and motion graphics;.
• Hands-on experience with AI-powered creative tools such as Adobe Firefly, Midjourney, ChatGPT, Stable Diffusion, Flux, or similar platforms;.
• Ability to use AI tools as part of a structured creative workflow rather than only for basic image generation;.
• Strong understanding of typography, color theory, composition, layout, visual hierarchy, branding, and visual storytelling;.
• Ability to develop creative concepts from an initial brief through final production-ready execution;.
• Strong attention to detail and commitment to high-quality, pixel-accurate design;.
• Ability to balance creativity with product requirements, usability, technical limitations, and business objectives;.
• Strong communication, presentation, and collaboration skills;.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced product environment;.
• Ability to receive feedback, evaluate it critically, and apply it effectively..

Nice to Have

• Experience working in the gaming or iGaming industry;.
• Experience with Figma;.
• Understanding of UI/UX principles and user-centered design;.
• Experience working with product design systems and reusable visual libraries;.
• Experience designing assets for responsive web and mobile products;.
• Basic understanding of asset optimization, animation performance, and developer handoff requirements..

What We Value

• Strong creative thinking and visual problem-solving skills;.
• Ownership of both creative direction and execution quality;.
• Ability to communicate and justify design decisions;.
• Curiosity and confidence in experimenting with emerging AI technologies;.
• A proactive approach to improving design workflows and visual standards;.
• Ability to work independently while collaborating effectively with cross-functional teams;.
• Consistency, accountability, and attention to detail;.
• Commitment to continuous learning and professional growth..

Additional Information

To be considered for this position, candidates must submit both a CV and a portfolio.
The portfolio should demonstrate relevant digital design experience, including visual concepts, product-related promotional assets, static banners, animated banners, and examples of high-quality final execution.
Applications submitted without a portfolio will not be considered.