Field Marketing Manager Jobs
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What does a Field Marketing Manager do?
A Field Marketing Manager develops and runs regionally focused marketing programs that directly support sales pipeline and revenue goals. They work closely with sales teams to understand territory needs, then plan and execute local events, trade shows, partner activations, and targeted campaigns. Day-to-day work involves coordinating logistics, managing regional budgets, briefing agencies or vendors, and measuring program performance against pipeline and lead targets.
Key responsibilities
- Plan and execute regional events, trade shows, and field activations aligned to sales territory goals
- Partner with regional sales teams to identify pipeline gaps and build programs to address them
- Manage regional marketing budgets, tracking spend and ROI per program
- Coordinate with demand generation and content teams to localise campaigns and assets
- Source and manage vendors, venues, and agencies for field events
- Report on field program performance, including leads generated, pipeline influenced, and conversion rates
Skills & tools
Education & background
Bachelor's degree in marketing, business, or communications, though equivalent experience in B2B or field marketing is commonly accepted
Career path
Can progress to Senior Field Marketing Manager, Head of Field Marketing, or broader Demand Generation and Marketing Director roles
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