Experiential Marketing Manager Jobs
What does a Experiential Marketing Manager do?
An Experiential Marketing Manager leads the strategy, planning, and on-the-ground execution of live brand experiences, including pop-ups, product launches, trade show activations, brand tours, and immersive events. They work across internal teams and external vendors to translate brand messaging into physical environments and live interactions that move audiences from awareness to emotional connection. Day-to-day work spans concepting activations, managing event budgets and timelines, briefing creative and production partners, coordinating logistics, and measuring post-event impact against campaign goals.
Key responsibilities
- Develop experiential campaign concepts aligned to brand and marketing objectives
- Manage end-to-end event production: venues, vendors, fabrication, staffing, and logistics
- Own activation budgets and track spend against forecasts
- Brief and oversee creative, production, and agency partners
- Coordinate cross-functionally with brand, PR, social, and sales teams
- Define KPIs and report on event performance and audience engagement metrics
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or events management, though equivalent hands-on event production experience is widely accepted
Career path
Can progress to Senior Experiential Manager, Head of Experiential, or VP of Brand Experiences; may also specialise in sponsorship, field marketing, or brand partnerships