Summary of the Lifecycle and Email Marketing Specialist job at Momentous

COMPANY OVERVIEW

Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goal—to help our customers be their best.

What we’re proud of:

• Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.
• Trusted and used by the best. We are honored to work with more than 200 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.
• Push what’s possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023, 2024, 2025 and 2026 and recognized on Inc’s Best Places to Work list.

POSITION SUMMARY

Momentous is seeking a Lifecycle & Email Marketing Specialist to help scale our email, CRM, and customer retention programs. This hands-on role combines creative, technical, and operational execution across email campaigns, automated customer journeys, and customer communications.

Working closely with the CRM, Lifecycle & Retention team, this role builds and maintains campaigns and lifecycle flows, develops evergreen product education content, and manages routine and cross-functional email communications. The ideal candidate is a strong writer and creative thinker with technical proficiency, exceptional attention to detail, and a curiosity about customer behavior. This role thrives on turning strategy into execution, solving problems, and continuously improving the customer experience.

RESPONSIBILITIES

Email Campaign Execution & Production

• Build, QA, test, and deploy email campaigns in Klaviyo, including brand campaigns and retention initiatives.
• Execute campaigns according to established messaging, creative direction, and audience targeting.
• Support campaign production, testing, and deployment while ensuring accuracy and consistency across communications.

Lifecycle Marketing & Customer Retention

• Build, QA, and maintain automated lifecycle flows based on strategies and messaging developed by senior team members.
• Build and maintain customer segments to support more targeted and personalized communications.
• Support subscription retention initiatives, lifecycle testing, and routine Recharge operations.
• Identify opportunities to improve lifecycle execution and customer engagement.

Evergreen Content & Product Education

• Own the writing, design, production, and maintenance of evergreen product education emails and reusable content modules.
• Work with Product Marketing to translate product information into compelling, customer-friendly content aligned with Momentous' brand voice and positioning.
• Develop scalable content assets that support consistent messaging and efficient production across campaigns and lifecycle journeys.

Cross-Functional Communications & Channel Operations

• Own the production, QA, and deployment of routine customer communications, including out-of-stock, pricing, and service updates, using approved messaging.
• Manage cross-functional email execution for Sales, Corporate Wellness, Affiliate, and other business teams.
• Provide Klaviyo troubleshooting, technical support, and channel maintenance, including deliverability support.

Testing, Optimization & Process Improvement

• Build and QA A/B tests across campaigns and lifecycle flows, supporting performance analysis and optimization.
• Identify opportunities to streamline workflows, improve QA, and reduce manual processes.
• Strengthen documentation and knowledge sharing to improve execution consistency and channel continuity.
• Proactively recommend improvements to campaign performance, customer experience, and team efficiency.

QUALIFICATIONS

Education & Experience

• Bachelor's degree or equivalent experience in Creative Writing, Marketing, Content Creation, Communications, or a related field.
• 3–5 years of experience in email marketing, CRM, lifecycle marketing, or a related field.
• Hands-on experience with Klaviyo, including campaign production, automated flows, testing, QA, and deliverability.
• Experience in health, wellness, nutrition, or supplements preferred.

Skills & Competencies

• Exceptional attention to detail and a commitment to delivering accurate, high-quality work.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and cross-functional requests.
• Ability to translate strategic direction and creative concepts into effective, reliable execution.
• Strong critical thinking and problem-solving skills, with a willingness to question existing approaches and suggest improvements.
• Collaborative communication style and the ability to work effectively with both marketing and cross-functional business partners.
• Interest in consumer psychology and behavioral science, particularly how customer motivations and behaviors influence engagement and retention.

Attributes

• Highly proactive, resourceful, and comfortable in a fast-paced, evolving environment.
• Combines creative curiosity with a detail-oriented, execution-focused mindset.
• Takes ownership of assigned work and follows through with accuracy and consistency.
• Eager to learn, develop new technical and creative skills, and contribute to continuous improvement.
• Passionate about health, wellness, fitness, and human performance.

BENEFITS

• Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
• Competitive cash compensation plus employee stock options
• Health/Vision/Dental/Life/Pet/Accident/Disability/Critical Illness
• Fertility benefits, caregiver concierge, and financial planning benefits
• 401k Match
• Unlimited PTO
• Finish Line Fridays - finish at 3:00 every Friday
• Generous set of observed holidays (18 days of office closure in 2026)
• $1,000 annual perks program to support a high-performance lifestyle
• Team workouts and lunches
• Access to Momentous products and merchandise

LOCATION

This is a hybrid role based out of our Park City headquarters.

EQUAL EMPLOYMENT OPPORTUNITY

Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.